IOTA, the big game in the teeny-weeny tin, will make its debut under the Gamewright brand at the ASTRA Marketplace and Academy, taking place this week in Baltimore.

IOTA, a Mensa Select award-winning game, was previously self-published by Newton, Mass., inventor Gene Mackles, who sold it online and regionally. Gamewright secured the exclusive world-wide rights and will now add it to its line of family games.

IOTA is a compact card game for two to four players, ages 8 and up. The object is to score the most points by creating lines of cards in which three attributes—color, shape and number—are either all the same or all different across the line. The game will come in a pocket-sized tin travel case, with a suggested retail price of $7.99.

This post was originally written by Loren Moreno and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.