VP Racing has achieved 50 years of Makin’ Power, and it’s taking a victory lap.
Throughout its 50-year journey, VP Racing has parked its licensed products in a wide range of categories, from collectibles and apparel to automotive accessories. Now, its licensing partners are fueling up for the milestone with new high-octane product lines.
The upcoming collections include 50th anniversary apparel from CPTN Apparel, Dixxon, and Johny Rockstar, embroidered patches from Patch Collection, and decorative aluminum signs from Premier Metal Art. Logo Brands is developing drinkware and other tailgating essentials, while NRG Innovations is releasing a new line of auto accessories. Lastly, Castline will celebrate by releasing two commemorative die-cast cars throughout the year: a 1:24-scale 1971 Cuda in the summer and a 1:64-scale 1971 Dodge Charger in the fall.
“As we continue to commemorate 50 amazing years of VP Racing, we are especially excited to mark this milestone alongside our valued licensing partners,” says Kelley Hendel, Consumer Products Sales and Licensing Manager at VP Racing. “Through their creativity and dedication, they have expanded the brand into new markets and found fresh ways to connect with fans, bringing the energy of VP into their cars, man caves, garages, and tailgates across the country.”
The celebratory licensed products will launch throughout the year. For more information about VP Racing and its collaborations, visit vpracingfuels.com.
