Representatives of small, mid-size, and large toy companies are invited to make their way to the nation’s capital for a line-up of events scheduled for this year’s Toy Industry Association, Inc.’s (TIA) Washington D.C. Fly-In, to be held on September 17 to 19. Each activity will showcase to federal policymakers the impact that the U.S. toy industry has on the economy, and the positive role that toys play in the development and well-being of American children.
A Congressional Toy Caucus will launch during the Fly-In. Its goal is to help advance the discussion of toy safety, the value of play, the growth of small toy businesses, the importance of creativity and innovation, and the increase of free trade opportunities in foreign markets.
According to TIA-commissioned reports, the total economic impact of the toy industry in the U.S. is $75.03 billion. From toy inventors and designers to store clerks in every state, the toy industry supports an estimated 321,030 jobs across the country—of those, just over 30 percent are employed by small businesses. Although the average unit price of a toy is less than $8, the industry generates roughly $22 billion annually in direct retail toy sales.
TIA will host a Congressional reception on Capitol Hill on September 18, and additional TIA-directed communications to members of Congress will raise toy industry awareness in D.C. A special Capitol Hill briefing on the world of toys and games will be held on September 19, and a print ad will be published in The Hill, a widely read political paper. Registration for the Fly-In is open.