ASTRA Sees Growth Continuing for Independent Retailers this Holiday Season

AstraLogoThe American Specialty Toy Retailing Association (ASTRA) is optimistic about growth in customer traffic and sales for independent businesses during the upcoming holiday season—with hopes of matching or exceeding the 5.3 percent growth posted last year.

According to a consumer survey conducted during the second quarter of this year, six out of ten customers say they go out of their way to shop at small, locally-owned businesses. The U.S. Department of Commerce predicts that over 90 percent of fourth quarter shopping will take place in brick-and-mortar stores.

Advocates for Independent Business (AIB), a coalition of trade associations and other organizations concerned with the success of locally-owned, independent businesses, documents that locally-owned retailers have a far greater impact on their communities than national brands. For every $10 million in customer spending at amazon.com, for example, amazon.com creates 14 jobs. Meanwhile, the same amount spent at local brick-and-mortar stores creates 57 jobs, or 75 percent more. ASTRA is a founding member of AIB.

An infographic for retailers to use in their stores and around their communities to reinforce the value added aspects of shopping locally can be downloaded and printed here.

November 13th Named Neighborhood Toy Store Day

The American Specialty Retailers Association (ASTRA) has announced plans to make the second Saturday in November an annual and nationwide celebration of local toy stores. During this year’s Neighborhood Toy Store Day (NTSD), ASTRA will announce the winners of its 2010 Best Toys for Kids awards. ASTRA is also providing its member retailers with ready-to-go press releases and a step-by-step retailer guidebook filled with tips on how to use the event to attract new customers. For more information on NTSD, visit ASTRA’s website.