Stan Weston created the original Captain Action figure in 1966 for Ideal Toys. It came equipped with a wardrobe of costumes, allowing Captain Action to become many different heroes such as Batman, The Lone Ranger, and the Green Hornet. The line proved popular that it was expanded to include a sidekick, Action Boy, and villain, Dr. Evil. The first wave of new toys will include Captain Action, Action Boy, Dr. Evil, and the Silver Streak vehicle.
Tonner Doll Co. Inc. has developed a new 16-inch Lady Action collectible doll through a partnership with Captain Action Enterprises. The Lady Action British Superspy doll recently debuted at New York Comic Con at the Javits Center in New York City and will be showcased at the American International Toy Fair in February, as well as the Tonner Collectors Convention in May.
Since Lady Action was introduced in 2007 as part of the Captain Action line, she has been scheduled to appear in the upcoming Captain Action comic series, Codename: Action, published by Dynamite Entertainment. Caption Action: The Animated Series is also currently in development with Gang of Seven Animation.
This collectible doll, also known in reality as Niki Sinclair, daughter of an adventurer and now part of the A.C.T.I.O.N. Directorate international spy organization, will be available to fans and collectors in comic shops nationwide as well as through online retailers and at tonnerdoll.com in May.
Round 2 and Captain Action Enterprises announce the launch of a licensed Marvel costume set for Dr. Evil, marking the first time this 1960s character will be able to transform into a Marvel villain. The first look, a 1:6 scale Loki costume set, will launch in August.
The costume sets come in two versions. The Toys “R” Us-exclusive Loki costume set includes the Loki costume, complete with a mask, boots, a staff, a helmet, a belt, newspaper, and gloves. The deluxe set adds bonus accessories, including gloved hands, Uru Chains, a goblet, and a Hawkeye tunic and harness.
In addition to the Loki attire, Round 2 and Captain Action Enterprises will release a Thor uniform and accessory set to pair with the Captain Action figures that launched earlier this year. Thor and Loki, Thor’s adoptive brother and the God of Mischief, battled multiple times throughout Marvel’s Journey into Mystery series. They will battle on-screen this summer in Marvel’s The Avengers.
The Dr. Evil figure and both costume sets will be available at Toys “R” Us, hobby stores, and at www.autoworldstore.com.
This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and “like” The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.