COMMENTARY: China Toy Expo Showcases Regional Toy Brands with Worldwide Potential

DreamBeyond2Toy trade shows are terrific places in which to catch a sneak peek of the next play product sure to take the marketplace by storm. Recently, I was covering China Toy Expo, sponsored by China Toy & Juvenile Products Association, which took place this past week at the Shanghai New International Expo Center in Shanghai. While the show featured plenty of toy brands that would be familiar to Westerners—many of them imported by Chinese companies for domestic distribution—there were also lots of Chinese toy manufacturers on-hand, bearing properties that they hope will do well at home.

And of course, if a product does well in its native market, one assumes there’s a good chance it will gain an international partner that will help it take the next step. Think of Lego, which began selling in Europe during the 1940s before expanding to North America during the ’60s. Not every new toy brand can be Lego, of course; however, it’s always fun to speculate on new products and their potential to become the next big global star due to built-in appeal, compelling features, etc. Here are a few domestically-made items from China Toy Expo, which in this author’s opinion, have a shot at breaking out worldwide. [Read more...]

Toy Safety Training Programs for Chinese Manufacturers Scheduled for November

Toy_Industry_Association_Inc_logoThe Toy Industry Association (TIA) will present two Toy Safety Training Programs for Chinese manufacturers this fall. TIA has partnered with Mattel in planning these events and Mattel will provide on-site logistical support. The programs will include up-to-date reviews of U.S. toy safety standards, testing, and conformance requirements to assist local manufacturers licensed to experts toys and children’s products. The programs will take place in Hong Kong on November 17 and Shenzhen on November 18.

The session in Hong Kong will be co-presented by the TIA, the U.S. Consumer Product Safety Commission (CPSC), and the Hong Kong Toys Council. Speakers will be from Mattel and The Federation of Hong Kong Industries. The Shenzhen session held on the following day will be co-presented by the TIA, the State Administration for Quality Supervision Inspection and Quarantine of the People’s Republic of China, the Shenzhen Entry-Exit Inspection and Quarantine Bureau, and the CPSC. Speakers will be from Mattel and the China Toy and Juvenile Products Association. [Read more...]

China Toy Expo to Introduce New Products Zone for Overseas Buyers

A special zone for new export-ready products will open at 2014 China Toy Expo. The zone, located in Hall W4, will be for overseas buyers to find products quickly, and will allow buyers to visit suppliers’ booths directly to make further inquiries. Visitors to the special zone will be welcomed by English-speaking professionals and, if necessary, will be offered business-matching services in a private meeting room.

China Toy & Juvenile Products Association, the organizer of China Toy Expo, will also send updated exhibitors and products information to pre-registered buyers by email, and will match buyers’ sourcing needs with suitable suppliers before their visits.

CTA Renamed as China Toy and Juvenile Products Association

According to a letter released by the Ministry of Civil Affairs of China, China Toy Association (CTA) has been renamed China Toy and Juvenile Products Association, effective June 24.