VTech Appointed as Chuggington Global Licensee

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Ludorum plc has appointed VTech as the global licensee for Chuggington electronic learning products. As part of the deal, in June VTech will launch a new Chuggington laptop, for kids ages 3 and older. The VTech Chuggington Laptop features the show’s characters––such as trainees Wilson, Brewster, and Koko––and their real voices. The laptop includes a Wilson-shaped selector, abc keyboard, and the numbers 1-10 to teach kids language, numbers, logic, and games.

The Toy Book’s Toy Report 01/05/10

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Catch up on last week’s news! Read The Toy Book Toy Report for 01/05/10.

To view click here.

Chuggington to Premiere on Playhouse Disney

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Ludorum’s first preschool property, Chuggington, will premiere on Playhouse Disney in the U.S. on January 18. The train-centric series features 26 interactive episodes, following three best friends who explore, work, and play. Each episode teaches social-emotional values for “riding the rails of life.”

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