KRE-O Unveils Star Trek, Transformers Building Sets at Comic-Con

July 10, 2012 By

The KRE-O brand from Hasbro, Inc., will showcase new figures at Comic-Con International, boldly going where no one has gone before. Based on the upcoming Star Trek sequel from Paramount Pictures, the KRE-O Star Trek line, under license from CBS Consumer Products, features a variety of vehicles from the movie along with Kreon figures based on Star Trek characters. Beginning on July 11, Preview Night, fans will be able to see the KRE-O Star Trek U.S.S. Enterprise set and Kirk, Spock, and Bones Kreon figures at the Hasbro Comic-Con Booth No. 3213.

Hasbro has teamed up with J.J. Abrams, director of the upcoming Star Trek sequel, to create a KRE-O Star Trek stop motion digital short. The short, produced by Bad Robot, features icons of the Star Trek saga in a stand-alone storyline and will premiere at a later date in partnership with Paramount Pictures. The teaser trailer for the KRE-O Star Trek digital short will be featured along with the upcoming U.S.S. Enterprise building set and Kreon figures in the Hasbro booth. In anticipation of the convention, Hasbro is unveiling a first-look image of the KRE-O Star Trek U.S.S. Enterprise set and the teaser trailer. Fans can view the teaser trailer now exclusively on the KRE-O brand Youtube channel.

Star Trek will mark the third major entertainment property to be featured in the KRE-O line from Hasbro. The company introduced the KRE-O brand last year with building sets featuring the Transformers characters, and this year they introduced the KRE-O Battleship line. New KRE-O Battleship and KRE-O Transformers sets will be on display in the Hasbro booth, including new KRE-O Transformers expressions: KRE-O Transformers Microchangers and KRE-O Transformers Microchangers Combiners. Fans will get a chance to snap a photo with KRE-O character statues including Transformers Bumblebee, a Battleship Alien, and Star Trek’s Captain Kirk, all with their Kreon expressions. Fans will also be eligible to receive a special edition KRE-O Battleship Battle-Boat building set sample pack, which will be distributed throughout the show while supplies last.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Filed Under: 6-8, 8 and up, 9 and up, Exclusive, Licenses, New Products Tagged With: , , , , , , , , , ,

Integrity Toys and Hasbro Announce Jem and the Holograms Collectible Fashion Dolls

July 3, 2012 By

Integrity Toys, Inc., under license from Hasbro, Inc., has announced a brand-new series of high-end collectible fashion dolls based on the 1980’s animated series Jem and the Holograms, launching at this year’s Comic-Con International in San Diego. This nostalgic retro doll line is designed to pay homage to both the animated series and its original companion doll line, originally marketed from 1985 to 1987.

This first doll in the commemorative collection will be Jem and the Holograms Special Edition Doll: Hollywood Jem, one of the most requested animated-based looks. The doll will be available for purchase at the HasbroToyShop Booth No. 3329 during Comic-Con International in San Diego and following the convention, at www.HasbroToyShop.com.

The dolls will mark the debut of a newly sculpted fully-articulated body and likeness of the rock star wearing a high-end costume, delivered in collector-grade packaging. Future additions to the line will be announced in the months following Comic-Con International via a web page, which was created to bring fans the latest information about the line.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Filed Under: 5-8, 6-8, 8 and up, 9 and up, Licenses, New Products Tagged With: , , ,

Voltron’s First-Ever Panel Presentation at Comic-Con

July 7, 2011 By

Voltron, the 1980s robot-themed television show franchise, is making a comeback this year and is also making its first-ever panel presentation at Comic-Con International, held in San Diego. The presentation will be made in the Indigo Ballroom at the Bayfront Hilton Hotel on July 21 at 6 p.m.

The hour-long event will be moderated by Carrie Keagan, host of VH1’s Big Morning Buzz Live. Joining Keagan will be Senior Vice President of Nicktoons Keith Dawkins as well as Voltron’s Jeremy Corray (supervising producer), Brandon Thomas (comic book writer), and many other artists, producers, and designers who are behind the Voltron world.

After the event, fans will have the opportunity to take a picture with a giant Voltron figure. Also, there will be an autograph signing with participating major talent and executives.

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