China Toy Fair


Disney Infinity Hits the Road for Summer of Endless Fun Tour

infinityDisney Infinity, Disney Interactive’s biggest and most ambitious video game to date, is embarking on a multi-city Summer of Endless Fun tour to showcase the most anticipated game of the year. The cross country road trip, which is free to the public, kicked off on July 7 in the Downtown Disney District in Anaheim, Calif. Players will get an exclusive sneak peek at the game before it hits store shelves on August 18.

Zigzagging across the country, fans will get the chance to play Disney Infinity—featuring the innovative Toy Box mode that truly brings every kids’ imagination to life. The Summer of Endless Fun Tour will make stops in Chicago, San Diego, Boston, Detroit, and Richmond, Va., culminating with a weekend of launch activities in New York City from August 17 to 18. Activities at each tour stop include game demos, surprise guests, photo opportunities, giveaways, contests, entertainment provided by Radio Disney, and more.

Disney Infinity is an all-new video game that gives players the freedom to create stories and play experiences featuring characters from The Walt Disney Company and Pixar Animation Studios. Players can place real-world toy versions of beloved Disney characters onto a device called the Disney Infinity Base and transport them into the virtual game worlds of Monsters University, The Incredibles, Pirates of the Caribbean, Cars, and The Lone Ranger, as well as into a giant Toy Box.

Disney Infinity Summer of Endless Fun Tour Schedule and Locations

July 13-14: Taste of Chicago in Chicago
July 18-20: Gaslamp Quarter during San Diego Comic-Con in San Diego
July 19-21: Revere Beach National Festival in Boston
July 26-28: Coast Guard Festival in Detroit
August 10-11: Prince William County Fair in Richmond, Va.
August 17: Nintendo World Store in New York City
August 18: Times Square in New York City

 

Disney Interactive Launches New Lone Ranger Play Set for Disney Infinity

Lone Ranger_1b-LDisney Interactive announced the newest play set for Disney Infinity, The Lone Ranger. Please see below links for character images, action screenshots, and a gameplay trailer showcasing both Play Set and Toy Box modes. The Lone Ranger play set pack will be available when Disney Infinity launches on August 18. Within the Lone Ranger play set, players can take on the role of the Lone Ranger or Tonto as they set out to bring Butch Cavendish and his gang of outlaws to justice.

View the gameplay trailer that showcases both Play Set and Toy Box modes below:

Key gameplay highlights include:

  • Ricochet Combat: The outlaws in the play set are clever and will seek to hide behind cover or ambush the player whenever they can. Fortunately, a unique ricochet mechanic allows both Lone Ranger and Tonto to hit the bad guys indirectly and around corners by lining up shots that bounce off of pots, pans, bells, posts, or other metal objects. 
  • Mounts: Players will find traversing the Wild West and the areas surrounding the town of Colby to be much quicker on the Lone Ranger and Tonto’s iconic steeds of Silver and Scout or any one of the other many horses that can be found throughout the play set.
  • Train Defense and Customization: He who controls the railroad, controls the West. In the Lone Ranger play set, players can build and customize their own train from the trim on the wheels to the painting on the cars. A key part of the gameplay revolves around building up the train and getting the right resources to the right locations. 
  • Toy Box: In addition to these game mechanics, the Lone Ranger play set also allows players to bring in all the buildings, mounts, weapons and other surprises into the Toy Box so that players can include their own wild west gameplay into their imaginative scenarios.

 

New Disney Infinity Creating Infinity Video Demonstrates ‘Toy Box’ Mode

536459_525225537528173_1277236125_nDisney Interactive released the second video in its behind-the-scenes Creating Infinity series. The new video focuses on the inspiration behind Disney Infinity‘s “Toy Box” mode, and includes interviews with Pixar and Avalanche Software creative visionaries, as well as commentary from Disney storytellers. In the interviews, leaders such as John Lasseter and John Blackburn discuss how creative play shaped their lives and inspired Disney Infinity.

When Disney Infinity hits store shelves in August, the game will usher in a new era in creative play by introducing a virtual Toy Box that allows players to combine Disney and Pixar’s most popular characters, worlds, gadgets, vehicles, and locations to create one-of-a-kind Disney-themed action and adventure games, sports and racing competitions, team-based and head-to-head challenges, and more.

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Disney Infinity Stands Out with Toy Box Mode

Disney Interactive has released the first video focused entirely on the Disney Infinity Toy Box mode, a play feature that allows every player to combine Disney and Pixar‘s most popular characters and worlds to create one-of-a-kind Disney experiences.

In the Toy Box mode, players can build their own adventures and worlds featuring hundreds of characters, vehicles, items, and environments, including Scrooge McDuck’s money pit, a Tron Recognizer, the Dumbo flying elephant ride, and Stitch’s Surfboard. Players can also use the logic editor to create any kind of game or experience, such as action adventures, obstacle courses, capture-the-flag, tower defense, car races—even re-create some of their favorite classic arcade games.

Check out the trailer below!

COMMENTARY: Disney’s Monsters U Sure to Scare Up Sales

Sulley Scare Mask

Disney is really good at a lot of things. One of those things is taking a beloved property and refreshing it, breathing new life into it, and turning it into a must-see movie or must-have property for a new audience of kids. They do it every year with Disney Princess (Last year was Cinderella, this year is The Little Mermaid). The film comes out of the vault, and the already incredible powerhouse that is Disney Princess (the No. 1 toy property ranked by annual 2012 dollar volume according to The NPD Group), launches an expanded program of licensed products focused on the Princess of the year.

However, Disney works some its best magic on the big screen, and Monsters University—due in theaters June 21—has success written all over it. Billed as a prequel to 2001′s Monsters Inc., the film follows fan favorites Sulley and Mike on their journey to becoming scaring professionals at Monsters University. (If you’re interested in attending, visit http://monstersuniversity.com/edu/.) [Read more...]

Disney Infinity Debuts Cars Playset

Disney Interactive has unveiled Cars as the fourth playset in Disney Infinity with a new set of images, screenshots, and a gameplay trailer from the playset. The Cars-inspired playset adds to the previously-announced playsets based on The Incredibles, Monsters University, and Pirates of the Caribbean.

The Cars playset allows gamers to take on the role of Lightning McQueen, Mater, Holley Shiftwell. and Francesco Bernoulli and enter the virtual world of Radiator Springs, where they will prepare the town for a big international racing event.

Disney Infinity Provides a Sneak Peek

Disney released new images from Disney Infinity, its most ambitious gaming initiative ever, during the American International Toy Fair, held in New York City at the Jacob K. Javits Center from Sunday, February 10 through Wednesday, February 13. Disney Infinity is an all-new gaming platform that combines Disney’s most popular franchises with one of today’s hottest trends in toys: interactive figures that come to life in video games. Players can place real-world toy versions of their favorite Disney characters onto a device called the Infinity Base and transport them into the virtual game worlds of Monsters University, the Incredibles, and Pirates of the Caribbean, as well as into a giant Toy Box where they can create their own Disney experiences.