Posts Tagged ‘Hasbro’
« Older Entries |This post was written by Elizabeth Reid
Monopoly Gives Away the Bank
Monday, August 30th, 2010
This summer, Hasbro is celebrating the 75th anniversary of Monopoly by giving away the bank, which totals $20,580. The contest, Monopoly “Money Makes it Real,” started on July 15 and runs through September 3. Fans can visit www.Monopoly.com and describe what they would do if the money in their Monopoly game were real. Entries are limited to 75 words or less and will be based on how they “demonstrate a commitment o the spirit of Monopoly, such as travel, home repair or any other activity inspired by the history of the game, the Community Chest and Chance cards, the tokens, or the game play.” After the entries are collected, participants invite friends and family to vote for their entry to be picked as one out of the 75 entrants with the most votes. The final 75 participants, picked on September 27, will be considered for the grand prize.
Additionally, Monopoly is giving away the bank to S.O.S. Children’s Villages, a charity organization that builds houses for abandoned and at risk children. For 75 hours starting at midnight GMT on September 27, fans can vote for which project they want to see funded. Projects include daycare, medical supplies, school fees, seeds for family farms, soccer balls, and more.
For more information, visit www.Monopoly.com.
Tags: Hasbro, Monopoly, S.O.S. Children’s Villages
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This post was written by Elizabeth Reid
Leaked Email Details Possible Plans for a New Hasbro Film
Monday, August 23rd, 2010
Masslive.com is reporting that a leaked Paramount Pictures email reveals possible plans for a fantasy family film set at a Hasbro workshop. The email, obtained by thewrap.com, details around 33 upcoming and proposed projects, including more installments of Star Trek and Mission: Impossible. “The Hasbro Factory,” as it is called in the email, is described as a “Night at the Museum in a toy factory idea.” According to masslive.com, a Paramount spokesman said the email obtained by thewrap.com is not an official document and that not all of the information is accurate.
Tags: Hasbro, Mission:Impossible, Night at the Museum, Paramount Pictures, Star Trek, thewrap.com
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This post was written by Jackie Breyer
Mr. Potato Head Is All Shook Up
Monday, August 23rd, 2010
Hasbro announces the release of the limited edition Mr. Potato Head Elvis Presley figure from licensee PPW Toys. The figure is arriving at U.S. specialty retail stores to celebrate the year-long Elvis 75th anniversary.
The seven inch tall figure comes with a variety of components to mix and match: a jumpsuit, shoes, hair, two arms, a guitar, and a face with the classic Elvis Presley ’snarl.’ All the pieces are removable and compatible with future versions of Elvis Mr. Potato Head toys.
“I’m all shook up, uh-huh!”
Tags: 75th anniversary, All Shook Up, Elvis Presley, Hasbro, Mr. Potato Head, PPW Toys
Posted in 0-2, 3-5, Licenses, New Products, Photo | No Comments »
This post was written by Elizabeth Reid
Clue Named as Latest The Hub Series
Monday, August 9th, 2010
Clue has been announced as the latest series to join a lineup of shows, which will be broadcast on the new network The Hub, to launch on October 10 (10-10-10). Clue, produced by Hasbro Studios, will feature a youthful, ensemble cast (to be announced) that work together to uncover clues and unravel mysteries.
Other shows that will be broadcast on The Hub include Dan Vs., Family Game Night, G.I. Joe Renegades, My Little Pony: Friendship is Magic, Pictureka!, Pound Puppies, R.L. Stine’s The Haunting Hour, The Adventures of Chuck and Friends, and Transformers Prime.
The Hub is a joint venture between Discovery Communications and Hasbro, Inc. and is expected to be available in 60 million U.S. households at launch.
Tags: Clue, Discovery Communications, Hasbro, The Hub
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This post was written by Justin McCraw
Voting Begins For 2011 Toy Industry Hall of Fame
Wednesday, August 4th, 2010
The Toy Industry Association (TIA) is accepting votes for the 2011 Toy Industry Hall of Fame, to take place in conjunction with the Toy of the Year Awards during Toy Fair Week in New York City. Voting started yesterday and will run until August 27, with the winners awarded on February 12.
Living nominees include:
•Fashion Institute of Technology Toy Design Department Chair Judith Ellis
•Former Radica Games, Ltd. CEO Patrick Feely
•Funrise Toys, Ltd. Founder and CEO Arnie Rubin
•Director Steven Spielberg
•Hasbro, Inc., Chairman Alfred Verrecchia
Posthumous nominees include:
•Russ Berrie, Inc., Founder Russell Berrie
•Duncan Yo-Yo Founder Donald Duncan
•Briarpatch, Inc., Co-founder Martine Redman
Tags: Alfred Verrecchhia, Arnie Rubin, Briarpatch, Donald Duncan, Duncan Yo-Yo, Fashion Institute of Technology, Funrise Toys, Hasbro, Judith Ellis, Martine Redman, Patrick Feely, Radica Games, Russ Berrie, Russell Berri, Steven Spielberg, Toy Design Department, Toy Fair Week, Toy Industry Association, Toy Industry Hall of Fame, Toy of the Year Award
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This post was written by Justin McCraw
First Transformers Convention, in Shanghai, Comes to a Close
Tuesday, August 3rd, 2010
Hasbro, Inc.’s Transformers Cybertron Con ends today in Shanghai, China. Part of the Shanghai World Expo, Hasbro took over part of the East Asia Exhibition Hall to give Asian fans their first official Transformers convention.
Attendees could walk through a historama of Transformers content, from the Generation 1 robots to the current Hunt for the Decepticons promotion. Exhibits included a 23-foot tall Bumblebee model; animation clips and production stills, some of which have never been seen by the public; a graffiti wall; fan contests; drawing classes; a demonstration of Activision’s new Transformers video game; and more.
Information about the convention can be found here.
Tags: Activision, Hasbro, Shanghai World Expo, TRANSFORMERS Cybertron Con
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This post was written by Christina Edwards
TIF Launches Charity Auction of New Star Wars Collector’s Item
Thursday, July 15th, 2010
The Toy Industry Foundation (TIF) has launched a charity auction featuring the Star Wars AT-AT (All Terrain Armored Transport) before it arrives in stores next month; proceeds will benefit TIF programs that support charities for at-risk, abused, abandoned, or ill children. The auction began July 14 and will run through July 19 at noon.
The auction features two of the new Star Wars AT-AT vehicles, donated by Hasbro. The multi-level vehicle is two feet tall, 28 inches long, and 12 inches wide, and can hold up to 20 Star Wars figures. Winners of the auction will have exclusive ownership for two weeks before the collector’s item is available for sale.
The auction is the latest in a series of initiatives to promote individual giving in support of the TIF’s philanthropic activities. The second annual “TIF Birthday Bids” auction, celebrating the anniversaries of characters and toys, will kick off in September.
Tags: Hasbro, Star Wars, Toy Industry Foundation
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This post was written by Elizabeth Reid
Hasbro Denies Potential Company Sale
Monday, June 28th, 2010
Despite rumors that Hasbro was holding preliminary talks with private-equity firm Providence Equity Partners, Hasbro stated that it is not having any discussions with any firm regarding the sale of the company. Hasbro did confirm that it had been approached by a private equity firm regarding a transaction. The company said that its board of directors decided not to pursue any deal.
Tags: Hasbro, Providence Equity Partners
Posted in Financial, News | No Comments »
This post was written by Elizabeth Reid
Disguise Signs Deal to Manufacture Hasbro-Branded Costumes
Thursday, June 10th, 2010
Disguise, the Halloween costume division of JAKKS Pacific, Inc., has signed a multi-year agreement with Hasbro to produce Halloween costumes and accessories based on most Hasbro brands. The three-year deal grants Disguise expanded and exclusive rights to manufacture and distribute Hasbro-branded Halloween costumes and accessories in the U.S. and Canada, beginning this Halloween season.
Costumes will include those based on Transformers 3, to be released summer 2011, and the television shows G.I. Joe and My Little Pony, which will air this fall on Hasbro and Discovery Communications‘ joint-venture cable network, The Hub.
Photo Credit: Business Wire
Tags: Discovery Communications, Disguise, G.I. Joe, Hasbro, JAKKS Pacific, My Little Pony, The Hub, Transformers 3
Posted in Licenses, New Products, News | No Comments »
This post was written by Elizabeth Reid
Hasbro Revs Up Its Licensing Programs
Wednesday, June 9th, 2010
The Entertainment & Licensing (E&L) division of Hasbro, Inc. has announced a slate of licensing programs to support its brands, including Transformers, Nerf, Littlest Pet Shop, My Little Pony, Monopoly, and Playskool.
Hasbro, in association with DreamWorks Pictures and Paramount Pictures, will debut Transformers 3 on July 1, 2011. The company’s licensees for the Transformers brand include comic books from IDW (U.S.), digital games from Activision (worldwide), and more.
Hasbro is also teaming up with Universal Pictures to bring Stretch Armstrong and Battleship to the big screen in summer 2012. Universal will also produce films based on Hasbro’s Monopoly, Candy Land, and Ouija. Theater release dates have not been announced.
Hasbro recently reached an agreement with The Sports Licensed Division of the adidas Group for a NERF-inspired apparel and footwear line (deal is still subject to the companies negotiating and has yet to be signed into a binding license agreement). Additionally, Electronic Arts has signed on for NERF digital gaming (worldwide), SDI Technologies has inked a deal for NERF electronics (U.S.), and Performance Design Products will create NERF digital gaming hardware accessories (worldwide).
Tags: Battleship, Candy Land, DreamWorks, Hasbro, Littlest Pet Shop, Monopoly, My Little Pony, Nerf, Ouija, Paramount, Playskool, Stretch Armstrong, TRANSFORMERS, Universal
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