Posts Tagged ‘Hasbro’
« Older Entries |Women Declared the Smarter Gender in Online Trivial Pursuit Game
Thursday, February 25th, 2010
Women were deemed the smarter sex in an online battle of the sexes, Trivia Pursuit style. Since last October, more than 15 million questions were asked and answered by men and women at www.trivialpursuitexperiment.com. The global game ended with the women answering a total of 4,088,139 questions correctly, compared to the men’s 4,077,596 correct answers.
Players participated in Hasbro’s online game by selecting the category they believed they would have the most success. The most popular category was Entertainment, followed by Science & Nature, Sports & Leisure, History, Arts & Literature, Geography, and, lastly, People & Places.
Tags: Battle of the Sexes, Hasbro, Trivial Pursuit
Posted in News | No Comments »
Toy Story 3 Invades Toy Fair NY
Friday, February 19th, 2010
Another hot property at Toy Fair New York was Toy Story 3. According to Disney-Pixar, Toy Story is the largest toy licensing property of 2010. More than 250 new toys based on Toy Story, from companies such as Thinkway Toys, LEGO, Hasbro, and JAKKS Pacific, will release this summer and into Holiday 2010.
The new Toy Story 3 toy line includes action figures, dolls, roleplay, games, playsets, construction sets, vehicles, talking plush, and robots, many of which will feature new characters such as Lots-O’-Huggin’ Bear.
Tags: Fisher Price, Hasbro, JAKKS Pacific, Lego, Mattel, Poof Slinky, Thinkway, Toy Fair NY, Toy Story 3
Posted in Licenses, New Products, News | No Comments »
Iron Man 2 Takes Over Toy Fair
Thursday, February 18th, 2010
At Toy Fair, Marvel Entertainment, LLC debuted a slew of partners and product lines based on the company’s upcoming flick, Iron Man 2, and franchise, Marvel’s Super Hero Squad.
Hasbro, the master toy licensee for Super Hero Squad and Iron Man 2 (in theaters May 7), is introducing a wide range of toy and game products, including action figures, roleplay, preschool toys, board games, and puzzles. At the four-day event, Hasbro debuted the new Iron Man Helmet, featuring directives from Jarvis, and a “slow release” visor, and the R/C Walking Iron Man (above), a toy that allows kids to send the character walking forward across the floor and fire projectiles from his hand and shoulder rockets.
Tags: Basic Fun, Cardinal Games, Diamond Select, Hasbro, Iron Man 2, Marvel, Mega Bloks, Sideshow, Silverlit, Super Hero Squad, VTech
Posted in Licenses, New Products, News | 1 Comment »
Twilight Star Casted in 3-D Stretch Armstrong Movie
Tuesday, February 9th, 2010
Universal Pictures has announced that Twilight star Taylor Lautner will play the title character in the studio’s upcoming movie based on Hasbro’s popular toy Stretch Armstrong. The Stretch Armstrong movie, which will be in 3-D, is set to be released in 2012.
Tags: Battleship, Hasbro, Stretch Armstrong, Taylor Lautner, Twilight, Universal
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Hasbro’s License For In the Night Garden Renewed
Thursday, February 4th, 2010
BBC Worldwide has renewed Hasbro’s global master toy license for In the Night Garden. As part of the renewed agreement, Hasbro will extend its In the Night Garden product ranges, with the launch of the “friendship theme” this fall/winter. The theme will be extended across all BBC Worldwide-licensed categories.
Tags: BBC, Hasbro, In the Night Garden
Posted in Licenses, News | No Comments »
The Toy Book’s Toy Report 01/13/10
Wednesday, January 13th, 2010
Catch up on last week’s news! Read The Toy Book Toy Report for 01/13/10.
To view click here.
Tags: 4Kids, ABRAMS, American Bass Anglers, Amulet, Art Clokey, Big Idea, Blu-ray, CPSC, Danny Grossman, Dentsu, Diary of Wimpy Kid, Disney, Disney's A Christmas Carol, EA, Enesco, Fort Valley, frisbee, Grani & Partners, Gumby, Hasbro, Hong Kong, Iron Man 2, JAKKS, Julie Livingston, Laura Phillips, LeapFrog, Lego, Macmillan, Manufacturing Marvel America, Marvel, Nick Cannon, RDF Rights, Sakar, School Gyrls, Sears, Simon & Schuster, Step 2, StinkyKids, Stone America, Target, The NPD Group, TIA, TIF, Times Square, toy exports, Toy Fair, Toys R Us, Twentieth Century Fox, VeggieTales, WHAM-O
Posted in Financial, Licenses, New Products, News, Newsletters, People | No Comments »
Hasbro Hires Former LeapFrog President
Monday, January 11th, 2010
Hasbro, Inc. has hired Jerry Perez as senior vice president and global brand leader for the company’s worldwide preschool business. In the role, Perez will lead global strategy, marketing, and merchandising for Hasbro’s preschool brand portfolio including Playskool, Mr. Potato Head, and Play-Doh. He will also lead global efforts around the recently announced Sesame Street toy and co-branded games license, in which the first products will be released in 2011.
Tags: Hasbro, Jerry Perez
Posted in News, People | No Comments »
The Toy Book’s Toy Report 12/07/09
Monday, December 14th, 2009
Catch up on last week’s news! Read The Toy Book Toy Report for 12/07/09.
To view click here.
Tags: Action Products, Aurora World, Bandai, Black Friday, Bobby Jack, CPLG, Cyber Monday, F.A.B./Starpoint, Guinness World Records, Hasbro, Haywire, JAKKS, Jim Henson, JPMA, MGA, PlayStation, Pocoyo, Sesame Street, Targe Entertainment Group, Taylor Swift, Ty, Zhu Zhu Pets
Posted in Articles, Financial, Licenses, New Products, News, Newsletters, People | No Comments »
Hasbro Signs Licensing Deal for Sesame Street Toys
Monday, December 7th, 2009
Hasbro, Inc. has been granted the rights to make and market toys and games based on Sesame Street characters, such as Elmo, Big Bird, and Cookie Monster. The agreement takes the licensing rights away from Mattel’s Fisher-Price brand, who holds the rights until 2010. Hasbro will start manufacturing Sesame Street products in 2011, which is the same year that the first products will launch in stores. The Hasbro-Sesame Street agreement covers all Sesame Street toys and will last 10 years.
Tags: Hasbro, Mattel, Sesame Street
Posted in Licenses, News | No Comments »
The Toy Book’s Toy Report 11/10/09
Wednesday, November 11th, 2009
Catch up on last week’s news! Read The Toy Book Toy Report for 11/10/09.
To view click here.
Tags: ASTRA, Berenstain Bears, Cookie Jar, Discovery Bay, Dollar General, Hamleys, Hasbro, Jade's ToyBox, JPMA, Kmart, Mega Brands, Micronauts, Ouija, Ringing Bros. and Barnum & Bailey, Risk, Rose Art, Sony Pictures, Speed Racer, Target, Toy Hall of Fame, Toy Industry Foundation, Toys R Us, Universal, Walt Disney, Zaba
Posted in Financial, Licenses, New Products, News, Newsletters, People | No Comments »
