Fans of the classic Hasbro board game Candy Land can soon visit a life-size version of the board in NYC. Developed in partnership with Event Network, Candy Land NYC is opening this November next to the New York Hilton Midtown at 1335 Avenue of the Americas.
Attendees can become player tokens on the board and immerse themselves in a sugar-coated wonderland, exploring detailed areas based on the game’s lands: Candied Apple Orchard, Gummy Mountains, Chocolate Caves, Lollipop Forest, Ice Cream Beach, before reaching the finish line at the Candy Castle. While on the journey, they can also find sweet treats to take and enjoy, as well as shop Candy Land-themed merchandise.
Visitors can take in the breathtaking landscapes of the Gummy Mountains. | Source: Hasbro/Event Network
The Chocolate Caves feature glittering lights and treats galore. | Source: Hasbro/Event Network
Matt Proulx, Senior Vice President, Global Experiences, Partnerships and Music at Hasbro, shares: “At Hasbro, we’re always looking for new ways for fans to experience the brands they love, and Candy Land NYC is a great example of what that can look like. Event Network has been an incredible partner in bringing the game to life with real creativity and care, and we can’t wait for families to walk the path, reach the castle, and leave with a bag full of treats.”
Larry Gilbert, CEO of Event Network, adds: “We’re incredibly excited to bring the ultimate candy destination to New York City and invite guests to step into the colorful, imaginative world of Candy Land. For generations, Candy Land has sparked joy, wonder, and nostalgia. Together with Hasbro, we’ve created the first Candy Land store in the United States — an immersive experience that celebrates the beloved game, delights longtime fans, and introduces new audiences to its enduring magic.”
To learn more about this sweet event, visit visitcandylandstores.com
