HoliDAY of Play 2015

Bratz Announces Exclusives for Target, Wal-Mart

MGA Entertainment Bratz ReturnsThe Bratz line of fashion dolls, from MGA Entertainment (MGAE), is arriving at retailers with new products, apparel, and accessories. In addition to the four classic Bratz doll characters, Target guests can customize their own doll through the Create-A-Bratz experience on target.com.

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Burger King Accessorizes Kids’ Meals with Lalaloopsy

BurgerKingLalaloopsyBurger King restaurants and MGA Entertainment (MGAE) have entered into a deal for a global promotion featuring MGAE’s Lalaloopsy brand. Burger King restaurants will feature Lalaloopsy accessories in Kids’ Meals globally through June 21.

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Arad, 41E Appoint MGA as Master Toy Licensee for Kong—King of the Apes

March16.KongArad Animation and 41 Entertainment have granted the exclusive worldwide master toy license to MGA Entertainment for their Kong property. The product line will include action figures, electronic and action plush, playsets, vehicles, games, and learning aid toys for kids ages 5 to 10. Kong—King of the Apes is a Netflix original series, slated to debut next year.

“We were attracted to this great brand because of its iconic nature, Avi’s great story-telling and designs, and the power of Netflix as a platform. We are excited to design and produce a strong product line for 2016,” said Isaac Larian, president and CEO of MGAE.

MGA Appoints Anne Gates as President

MGA Entertainment (MGAE) has appointed Anne Gates as president. Gates joined MGAE in early 2014 and MGA says she has proven to be a strategic and creative leader for the company’s portfolio of family entertainment franchises. In her new role, Gates will oversee all of MGAE’s global businesses and operations.

“Having Anne Gates as president will allow me to innovate and work more closely with the MGAE team on a vision for an exciting future, while Anne handles the day-to-day operation of the business. Anne and I will work very closely together to take MGAE to new heights,” says Isaac Larian, CEO of MGA Entertainment. “Her incredible determination and proven performance in systematically growing businesses, paired with her exceptional management and entertainment experience, will help position the company for continued growth and leadership in the toy and entertainment world.” [Read more...]