As ITV Studios Global Entertainment continues to build upon the international reach of its new boys’ property Thunderbirds Are Go, the firm has shared details of the brand’s success so far in Australia and New Zealand.
As ITV Studios Global Entertainment (ITVS GE) gears up for the 50th anniversary of the TV series, Thunderbirds, in September, the licensor today unveiled details of toy partnerships to bolster the brand’s classic licensing program. ITVS GE is working with its partners to launch new lines of limited edition products targeting collectors and fans of the original series.
Zeptolab is teaming with McDonald’s on a new multi-market Happy Meal promotion for its popular mobile game brand, Cut the Rope. The deal was brokered by Zeptolab’s master licensing agent in Europe, ITV Studios Global Entertainment (ITVS GE).
Through October, the promotion will run in 37 markets across Europe and will offer a new and exclusive app, Cut the Rope: Hungry for Fruit, which is available on McDonald’s Happy Studio on the iOS and Android platforms. The goal of the game is to get the candy-eating monster, Om Nom, a steady diet of fruit by popping floating bubbles that contain the fruit or Om Nom himself. During the promotion, every Happy Meal purchase will come with one of eight Om Nom fruit-themed toys.
Store window takeovers, fruit sampling, fun fruit recipe cards, and premium demos are among the activations that will support the new Cut the Rope game for the duration of the promotion.
Hatter Fans nationwide will soon be able to role-play as Matt Hatter. ITV Studios Global Entertainment (ITVS GE) has appointed fashion licensee VMC Accessories to produce a range of Matt Hatter Chronicles dress-up and fashion accessories for the UK market.
The dress-up collection will include the Matt Hatter hero costume inspired by the dimension-hopping gear worn by Matt Hatter in the popular ITV adventure comedy series. The costume, with a core target of children ages 5 to 10, is perfect for parties and events or imaginative play.
As well as authentic Matt Hatter dress-up costumes, VMC will also offer a range of Matt Hatter accessories including hats, caps, scarves, gloves, and sunglasses, all featuring signature characters and inspirational theming, and designed exclusively for each retailer. The collection will be available in major stores and online next spring.
ZeptoLab UK Limited and ITV Studios Global Entertainment (ITVS GE) have announced two publishing agreements aimed at the pre-teen market in the UK and Ireland. The deal was brokered by ITVS GE, licensing agent across all countries in the EU for Cut the Rope. The agreements are all part of a major period of Cut the Rope licensing activity throughout the year and well beyond, reconfirming the incredible popularity of the game and its cuddly, candy-munching star Om Nom.
Pedigree Books, the UK leading publisher of children’s annuals, will release a Cut the Rope Annual 2014. Pedigree has released a Cut The Rope Sticker & Poster Activity Annual as well as Cut The Rope Super Doodle Activity Annual. These titles feature Om Nom and his friends in their adventures and will be available in a number of major UK retailers including Argos. [Read more...]