COMMENTARY: In the Doll Category, Diversity Is Finding Common Ground

Journey Girls2Dolls are getting more diverse all the time, and that diversity extends beyond ethnicity. Peek online or at your local toy store, and you’ll see that the doll aisle offers a wider variety than ever before, including boy dolls, ones featuring characters with interests in science and computers, and models depicting disabilities. Truly, we are living in a Golden Age of doll play, given how many niches are represented. And that’s leading to something pretty interesting: that the different niches themselves are starting to blur together.

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Toys “R” Us Celebrates the Five-Year Anniversary of Journey Girls

Journey Girls Group ShotToys “R” Us is celebrating the fifth anniversary of its Journey Girls brand with an updated collection of fashions and highly detailed accessories. The latest Journey Girls dolls, which arrive in September, will be Italian excursion-themed.

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