Toys “R” Us Extends Hours, Offers Last-Minute Deals for the Holidays

toysrus.croppedIn the days leading up to Christmas, Toys “R” Us will offer extended shopping hours at stores nationwide. From December 20 through December 22, stores will remain open from 6 a.m. until 2 a.m., while beginning at 6 a.m. on December 23, and continuing through 9 p.m. on Christmas Eve, Toys “R” Us stores will be open around the clock.

At Toys “R” Us stores between now and December 20, deals are available on all Barbie dolls, Charmazing kits, Transformers Stomp & Chomp Grimlock, Teenage Mutant Ninja Turtles Blu-ray/DVD/Digital Combos or Blu-ray combo packs with ear buds and masks, Skylanders Trap Team Starter Packs, LeapTV systems, The Lego Movie DVD with Lego construction set, Imaginext toys, and select board games (while supplies last). [Read more...]

New LeapTV, from LeapFrog, Offers an Educational and Active Video Game Experience

LeapTVLeapTV, from LeapFrog Enterprises Inc. for children ages 3 to 8, is now available online and at major retail locations across the U.S. The new video game console system combines activity and movement with a best-in-class educational curriculum.

LeapTV features simple and intuitive user interfaces created with younger children in mind, and provides three ways to play: motion control, pointer play, and classic controller mode. The system’s camera puts children right into the game, and lets them see themselves dance, play sports, and more while experiencing curricular challenges along the way. LeapTV also includes a transforming gaming controller specifically designed for children’s small hands and limited dexterity.

The LeapTV system includes console, motion-sensing camera, camera mount, transforming controller with wrist strap, HDMI cable, 16GB of memory, and built-in Wi-Fi for downloading apps. It also provides access to LeapFrog’s Learning Library of more than 100 game cartridges, game downloads, and videos designed or approved by LeapFrog’s team of gaming and learning experts. [Read more...]

LeapFrog Debuts the Latest Letter Factory Adventures Video, Counting on Lemonade

LeapFrog-logoLeapFrog Enterprises Inc. and Lionsgate have released LeapFrog Letter Factory Adventures: Counting on Lemonade, the second full-length learning program in the Letter Factory Adventures animated series. It features state of the art CGI animation with a new generation of the popular frog characters made famous in the original Letter Factory programs.

In addition to the four learning programs, LeapFrog’s new frogs will star in future products, including the new LeapFrog Learning Library game, Letter Factory Rainforest Adventures, and games in the Learning Library of the LeapTV educational active video game system.

LeapFrog Letter Factory Adventures: Counting on Lemonade is available for download from the LeapFrog App Center on DVD and Digital HD.

Toy Insider Experts Name Top Holiday Toys in Their Hot 20 and Top Tech 12 Lists

The Toy Insider logoThe Toy Insider has announced its Hot 20 and Top Tech 12 holiday toy lists, giving gift-givers a sneak peek at the must-have traditional and high-tech toys this holiday season. From Doc McStuffins to Elmo, Lego Fusion to LeapTV, each list includes top picks for kids of all ages. Covering a variety of play patterns, including classic toys and high-tech options, the Toy Insider gives parents and gift-givers a head start on finding toys for the holidays.

The Hot 20 and the Top Tech 12 are the kick-off sections of the Toy Insider holiday gift guide, which will appear in the November issue of Woman’s Day magazine, as well as www.toyinsider.com. The guide is broken down by age group (0-2, 3-5, 6-8, and 9+) with in-depth descriptions and a unique skill key of developmental needs and interests for each toy.

LeapFrog Adds VP of Sales and VP of Platform Marketing

LEAPFROG ENTERPRISES LOGOLeapFrog Enterprises Inc. recently added two executives: Dan Burns and Scott A. Steinberg.

Burns joins LeapFrog as vice president of sales. In his new role, Burns will lead LeapFrog’s efforts to drive sales of the company’s award-winning products, including the recently unveiled LeapTV active video gaming system, the new LeapBand activity tracker, and more.

Prior to joining LeapFrog, Burns was vice president of sales at VTech Electronics for 10 years, where he drove record sales revenue and profit, set the strategy for global brand and product development efforts, and led retail merchandising initiatives for all sales accounts. He previously held executive sales positions at Radio Flyer Corporation and Hedstrom Corporation, as well as management positions at Hasbro and Kolcraft. [Read more...]

LeapFrog Introduces LeapTV Video Gaming System

LeapTVLeapFrog Enterprises Inc. has unveiled its first educational, active video gaming system, LeapTV, which is designed specifically for children ages 3 to 8 years old. This new console system combines activity and movement with LeapFrog’s educational curriculum.

LeapTV features a transforming gaming controller that has been specifically designed for children’s small hands and limited dexterity. In its regular configuration, it enables classic gameplay, but with the press of a button it easily transforms into a motion controller and LED pointer controller. The LeapTV system also features a motion-sensing camera, which puts a child directly in the game, as well as a design that integrates into most homes.

The LeapTV video game system puts learning into motion with three ways to play: body motion, pointer play, and classic control. For body motion, the motion-sensing camera captures a child’s moves and puts them into the game as they explore activities like dance and martial arts. For pointer play, the controller transforms into a pointer with a simple twist and lets kids snap jungle vines, slice through coconuts, swing from building to building and more. [Read more...]