LIMA Cares on Track to Raise $4 Million for Children’s Brain Tumor Foundation

Through the dedication of the International Licensing Industry Merchandisers’ Association (LIMA) and the generosity of the licensing industry, the LIMA Cares campaign is well poised to raise $4 million for the Children’s Brain Tumor Foundation (CBTF), the organization’s charity of choice. LIMA expects to reach the achievement just in time for May’s National Brain Tumor Awareness Month–and the group’s commitment will continue strongly, as it works to meet its goal of raising an additional $5 million in the next five years.

As part of the 2013 LIMA Cares campaign theme, “Save the Bravest,” LIMA is encouraging all of its members and licensing industry professionals to “Tweet for the Bravest” on April 17. In addition, companies and individuals of the licensing community can invest in a tribute ad to appear in the official program distributed at the LIMA Awards Ceremony on June 18, 2013 during Licensing International Expo in Las Vegas.  [Read more...]

The Jim Henson Company Premieres New Properties, Looks for Partners

The Jim Henson Company is debuting several new properties at Licensing International Expo, and seeking licensing partners in an array of key areas.

Me and My Monsters tells the story of the Carlson family who moves from Australia to the UK and discovers there are three monsters living in their basement. Ten-year-old Eddie Carlson thinks the houseguests are the best friends a kid could have, but the monsters proves to be more stressful for Eddie’s working mom and his highly strung dad, and an ongoing embarrassment for his teenage sister.

Me and My Monsters stars human actors and three monster puppets, which are developed by Jim Henson’s Creature Shop. The series will air on BBC in the UK, ZDF in Germany, and Network 10 in Australia. BBC Worldwide is spearheading licensing for the series in the UK, Germany, and Australia, and The Jim Henson Company is managing for the U.S. market.

Wilson & Ditch: Digging America is an internet destination produced for PBSKidsGo.org for kids ages 6 to 10. Kids can embark on a cross-country adventure with two comical gophers (brothers Wilson and Ditch) as they explore America’s most interesting destinations.

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LIMA Announces Keynote Panelists

Executives from Disney, LF USA, Hasbro, and more have been picked for the keynote panel at Licensing International Expo 2010, sponsored by LIMA. The panel discussion, “The Future of Entertainment Licensing,” will kick off the Expo, held June 8-10 at the Mandalay Bay Convention Center in Las Vegas.

Marty Brochstein, LIMA’s SVP of industry relations and information, will moderate the panel. Panelists will include Rick Darling, president of LF USA and executive director of Li & Fung Limited; Karen Dodge, SVP and chief merchandising officer of Toys “R” Us, Inc.; John Frascotti, global chief marketing officer at Hasbro, Inc.; Neil Friedman, president of Mattel Brands; and Andy Mooney, chairman of Disney Consumer Products.

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