NCircle Entertainment has acquired distribution rights for The Gruffalo’s Child, the highly anticipated follow-up to the Academy Award-nominated animated short, The Gruffalo, produced by Magic Light Pictures. The Gruffalo’s Child is based on the companion book written by Julia Donaldson and illustrated by Axel Scheffler.
“We are extremely pleased to bring the amazing animated versions of Julia Donaldson’s beloved children’s stories to families in the comfort of their own homes,” said Debbie Ries, senior vice president and general manager of NCircle Entertainment. “The Gruffalo DVD won the hearts of viewers of all ages when it was released last year, and The Gruffalo’s Child extends the magic of the original with a new story that promises to delight audiences once again.”
NCircle Entertainment will release The Gruffalo’s Child on DVD on August 14, 2012. NCircle will promote The Gruffalo’s Child through national advertising, including TV and radio, as well as a broad social media campaign.
This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.