Minions is still the No. 1 license among kids in the UK, Germany, and France, according to iconkids & youth Kids License Monitor wave II/2016 study. In the UK, Spider-Man comes second, followed by Ice Age. In Germany and France, Ice Age is second and Spider-Man is third.
The last of Dynacraft’s Experiments in Fun events is scheduled to take place in Portland on Saturday. For one day only, kids are invited to wheel over to Portland’s Pioneer Courthouse Square to find a biker-themed pop-up juice joint, set inside a fully transformed shipping container complete with a temporary tattoo parlor and a karaoke stage.
Mattel: We engage with consumers across all brand and corporate social media platforms, including Facebook, Twitter, Instagram, and YouTube, as well as retailer sites, like Wal-Mart and Kohl’s. At Mattel, we have a fully functioning reporting and engineering team dedicated to understanding what the consumer is saying and turning that data into actionable improvements for both our manufacturing and design process.
Jay Foreman (JF): I think everyone would agree on Marvel’s The Avengers, Frozen, Cinderella, Minions, and Star Wars, along with Teenage Mutant Ninja Turtles; however, there are a few nontraditional brands emerging from toy companies, like Shopkins, that should be considered.
Jakks Pacific Inc. has been granted the rights to manufacture, market, and distribute a line of consumer products based on the Minions from Universal Pictures and Illumination Entertainment’s Despicable Me franchise, as well as their upcoming film, Minions, which arrives in theaters in July. The licensing agreement, awarded by Universal Partnerships & Licensing, covers inflatable ball pits, wagons, arcade games, The Original Big Wheel, outdoor children’s furniture, and more. These products are expected to launch at North American retailers this spring.
“We are pleased to be a part of the phenomenally successful Despicable Me franchise, and the highly anticipated Minions film, by offering an array of products that feature popular characters from the films,” says Tara Hefter, vice president of licensing, Jakks Pacific Inc. “We are excited to bring a new line of products to these films’ fans.”
Imagine by Rubie’s, a toy division of Rubie’s Costume Company Inc., is expanding its offerings with new products and accessories. Available for children in separates and box sets, every unique ensemble provides kids the opportunity to dress-up as their favorite character 365 days of the year.
Licensing Expo, the annual meeting place for the global licensing industry, occurred last week in Las Vegas. The exhibitors included a number of the top toy companies, which were on-hand showing off upcoming play products and making announcements about new licensing deals.
Check out this exclusive gallery, which features lots of the licensed toys that we’re all sure to be excited about in the months ahead. [Read more...]