Play Fair is partnering with Midtown Comics to serve as the event’s Official Show Store and offer exhibitors a turnkey outlet to sell products. The Official Play Fair Show Store will be built as a 20-foot by 20-foot island booth close by the event entrance. It will be one of the first booths all attendees see and Midtown’s professional team will design, build, and staff the space. [Read more...]
So I recently attended the American Specialty Toy Retailing Association (ASTRA) Marketplace & Academy, which took place in Charlotte earlier this month. While it wasn’t nearly as overwhelming as its northeastern counterpart, February’s North American International Toy Fair, it was still a great place to spot new developments in toys and games, especially the latter.
MegaFun USA introduces the FunTime Inflation Station, a new way to display play balls to customers. This machine brings a 21st century update to a classic bouncy ball toy by adding a bit of interactive fun to the process of buying one. You can watch the entire process in action here:
The FunTime Inflation Station is already at retailers including Hy-Vee Stores, Do Best Stores, CVS, Party City, Toys “R” US Canada, HEB, Orscheln’s, Atwoods, Kroger/Fred Meyer, Great Wolf Lodge, Six Flags Great America, and Cedar Fair, as well as independent toy, gift, candy, book, and souvenir stores and zoos. Internationally, the FunTime Inflation Station will be carried in Germany, Russia, England, Ireland, France, Spain, Switzerland, Greece, Ukraine, Serbia, Romania, Australia, South Africa, Japan, Uruguay, Honduras, Columbia, and Panama throughout this year and next. [Read more...]
More than 130 million Americans participated in Cyber Monday this year. Cyber Monday sales reached a record $2 billion, a 20 percent increase since last year. Although Cyber Monday focuses on one day, the other four days this week continue to be peak online shopping days. Check out the infographic below, presented by Blue Fountain Media, for more information. [Read more...]