COMMENTARY: ASTRA Marketplace & Academy: It’s All Fun and Games

Mollie Thonneson, the creator of Tag the Art Game, at ASTRA Marketplace & Academy with Alan Walker, aka The Art Cowboy

Mollie Thonneson, the creator of Tag the Art Game, at ASTRA Marketplace & Academy with Alan Walker, aka The Art Cowboy

So I recently attended the American Specialty Toy Retailing Association (ASTRA) Marketplace & Academy, which took place in Charlotte earlier this month. While it wasn’t nearly as overwhelming as its northeastern counterpart, February’s North American International Toy Fair, it was still a great place to spot new developments in toys and games, especially the latter.

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FunTime Inflation Station Pumps Up the Classic Bouncy Ball

MegaFun USA introduces the FunTime Inflation Station, a new way to display play balls to customers. This machine brings a 21st century update to a classic bouncy ball toy by adding a bit of interactive fun to the process of buying one.  You can watch the entire process in action here:

The FunTime Inflation Station is already at retailers including  Hy-Vee Stores, Do Best Stores, CVS, Party City, Toys “R” US Canada, HEB, Orscheln’s, Atwoods, Kroger/Fred Meyer, Great Wolf Lodge, Six Flags Great America, and Cedar Fair, as well as independent toy, gift, candy, book, and souvenir stores and zoos. Internationally, the FunTime Inflation Station will be carried in Germany, Russia, England, Ireland, France, Spain, Switzerland, Greece, Ukraine, Serbia, Romania, Australia, South Africa, Japan, Uruguay, Honduras, Columbia, and Panama throughout this year and next. [Read more...]

Cyber Monday Online Shopping Extends Four Days After the Big Day

More than 130 million Americans participated in Cyber Monday this year. Cyber Monday sales reached a record $2 billion, a 20 percent increase since last year. Although Cyber Monday focuses on one day, the other four days this week continue to be peak online shopping days. Check out the infographic below, presented by Blue Fountain Media, for more information. [Read more...]