Fisher-Price Continues as Master Toy Partner for Silvergate Media’s Octonauts

OctonautsUK independent entertainment company, Silvergate Media has signed a renewal deal with Fisher-Price Inc. to continue as master toy partner for its preschool property Octonauts.

During its first term, branded toys have hit shelves across the UK, France, Germany, Australia, and the U.S. with an exclusive Toys “R” Us launch.

The animated adventure series has been sold in more than 100 territories and is broadcast on CBeebies in the UK, Disney Junior in the U.S., ABC in Australia, and SuperRTL’s Toggolino in Germany. The extension of the master toy deal will not only bring new toys, but build on the successful broadcast platform as well.

Toys “R” Us Dives Into the Underwater World of Octonauts

Toys “R” Us will introduce an assortment of toys from Fisher-Price based on the underwater world of Octonauts, which will splash into its stores nationwide and online at Toysrus.com beginning in March. The store will be the first retailer in the U.S. to offer aquatic explorers the opportunity to take an undersea voyage with the preschool line of action figures, playsets, and vehicles based on the show, which airs daily on Disney Channel and Disney Junior. [Read more...]

Nick Jr. To Premiere “Peter Rabbit’s Christmas Tale”

On December 14, Nickelodeon will premiere a brand new primetime holiday special. A re-imagining of Beatrix Potter children’s book, Peter Rabbit’s Christmas Tale, will be told with humor. Peter Rabbit is produced in conjunction with Silvergate Media and animated by Brown Bag Films. [Read more...]