YouTube Star Karina Garcia Launches Official Make-Your-Own Slime Kit

craftcity_slime_blogYouTube star Karina Garcia launched a new brand, Craft City by Karina Garcia. Widely known for her DIY slime videos, Garcia partnered with Brandable to launch Craft City with the release of the first product, the Official Make-Your-Own Slime Kit by Karina Garcia, which is now exclusively available nationwide at Target both in-store and online.

Garcia and Brandable started working together earlier this year with suppliers to create designs, source, and manufacture safe materials. The kit includes everything kids need to assemble eight different slime creations, including a variety of color tablets, blue glitter, glow coloring powder, and more. Garcia also reveals exclusive tips and tricks, while still encouraging her fans to follow her motto of, “Creating On Your Own Terms” and adding any desired unique fun to the recipes.

Coloring and Craft-Related Products Sales Grow Double Digits Ahead of Easter

NPDGroupFrom slime and foam to coloring and crafts, the latest trends around creative expression are driving U.S. sales of office supplies ahead of Easter, according to The NPD Group. The double-digit sales growth seen across coloring and art related categories suggests that a different wave of items may be joining the chocolate bunnies and stuffed animals in Easter baskets this year. [Read more...]

Cra-Z-Art Enters Licensing Deal for Nickelodeon Slime

CraZArtNickelodeonSlimeCra-Z-Art announced a strategic licensing agreement of Nickelodeon to market and distribute Slime kits in the U.S. The kits, which will be branded Nickelodeon Slime, will include the ingredients needed for kids to make their own version of the network’s iconic green goo. [Read more...]