Mattel is bringing a new shopping experience to Thomas & Friends fans nationwide, through a cross-company collaboration that began this month. Anchored by the Thomas & Friends Wooden Railway product line, the new experience includes the first ever Thomas & Friends Wooden Railway direct-to-consumer catalogue, e-commerce website, and partnerships with 20 independent specialty retail stores, which will serve as official Thomas & Friends Specialty Stations in the U.S.
Thomas & Friends will also introduce a limited-release wooden engine, Logan, a Shunter that works at the coal plant, and is only available in the U.S. through the new catalogue, e-commerce website, and official specialty stations. Logan will also be the first of a series of limited-release engines to be introduced by the new program annually.
The e-commerce website, thomaswoodenrailway.com, launches in August, and the Logan wooden engine will be available through December 31 of next year.
In addition, moving forward, Toys “R” Us will become the exclusive national chain retailer of Thomas & Friends Wooden Railway.