Toys “R” Us Returns to Times Square with Temporary Holiday Shop

TRUTimesSqAfter a nearly two-year absence, Toys “R” Us will temporarily return to Times Square for the holiday season in response to consumer demand. The company will open a 35,000 square-foot store located at 1455 Broadway in the Knickerbocker Building. [Read more...]

COMMENTARY: The More Things Change with Star Wars Licensed Toys…

Star Wars: The Force Awakens Kylo Ren 20-inch figure, from Jakks Pacific

A long weekend ago, in a toy store far, far more crowded than I had anticipated (Toys “R” Us Times Square, though I really should have known better at that point), I checked out Destination: Star Wars—The Exhibition, which showed off Star Wars toys past and present. It closed this past Monday, but photos of all the exhibits can still be found online. Besides the opportunity to see vintage Star Wars toys, it was worth visiting because located over in its own themed corner of the store were all the new toys launched in anticipation of the upcoming, Star Wars: The Force Awakens.

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The Force Will Be Strong at Toys “R” Us Times Square on September 4

Star Wars Millennium Falcon Spaceship from Kenner (1979)

Star Wars Millennium Falcon Spaceship from Kenner (1979), on display as part of Destination: Star Wars—The Experience

When the clock strikes 12:01 a.m. on September 4, all Toys “R” Us stores in the U.S. will open their doors, giving customers the opportunity to purchase hundreds of new Star Wars playthings, including a wide variety of merchandise not available anywhere else.

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Toys “R” Us to Launch New Star Wars Saga Products with Midnight Openings Worldwide

Force Friday ArtworkOn September 4, aka Force Friday, Toys “R” Us will celebrate the debut of toys based on the next chapter of the Star Wars saga, Star Wars: Episode VII—The Force Awakens. Toys “R” Us locations worldwide, as well as toysrus.com, will transform into Destination: Star Wars with hundreds of new products, including those available exclusively at Toys “R” Us. Toys “R” Us stores around the globe will be opening their doors at 12:01 a.m., providing customers with the opportunity to be the first to purchase the new Star Wars merchandise.

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Toys “R” Us Lights Up Times Square for 183 Continuous Hours

ToysRUS_TimesSquareToys “R” Us Times Square is opening its doors at 7 a.m. this morning, and will remain open through 10 p.m. on Christmas Eve, to provide New Yorkers and visitors with 183 uninterrupted hours for holiday shopping. Specialty services such as personal shopping and corporate sales; gift-wrapping; and shipping to local, national, and international locations are also available.

Charmazing and Toys “R” Us Team Up for Upcoming Demo Events

A Charmazing display, from the October 19 launch event of Charmazing, at the Toys “R” Us Times Square store.

Charmazing, a brand of charm-bracelet-making kit from Wooky Entertainment, has upcoming events planned that will take place at Toys “R” Us-operated locations. These will be demo events, in which store associates will show off Charmazing kits, as well as hand out Charmazing bracelets while supplies last. The events are scheduled for November 22, and will take place at the FAO Schwarz flagship store at 767 Fifth Avenue, from 1 to 5 p.m.; and at Toys “R” Us stores chainwide.

In addition, on November 23, at Toys “R” Us Times Square from 8 to 10:30 a.m., Toys “R” Us and the Charmazing brand will host the Uniformed Firefighters Association Widow’s and Children’s Holiday Party, benefiting families who have lost a loved one in the line of duty. Activities will include Santa Claus arriving aboard a FDNY fire truck, as well as a marching band performance. In addition, some attendees will have the opportunity to take home charm bracelets.