Studio 100 Media Debuts 100% Wolf Licensees at Spielwarenmesse

Studio 100 Media entered the 71st Spielwarenmesse international toy fair in Nuremberg, Germany to showcase new licensees for the company’s forthcoming animated film, 100% Wolf, and its companion TV series.

Products include plush figures from Joy Toy; T-shirts, hoodies, long sleeves, and bags from Spreadshirt; bedding from SkyBrands; and a collection of lamps and lights, all created under license for German-speaking territories. Other partners include Blue Ocean Entertainment and Ravensburger Verlag.

100% Wolf, based on the Australian kids’ book by Jayne Lyons, tells the story of Freddy Lupin — the heir of a family of noble werewolves who can’t wait to be a werewolf himself. When the time finally comes, Freddy’s first transformation doesn’t go according to plan as he turns into a yapping pink poodle instead of the ferocious werewolf he’d always expected.

https://www.youtube.com/watch?v=sAUPAyHrCik

The 100% Wolf film is fully completed. As 26-episode animated series, 100% Wolf — Legend of the Moonstone, is currently in production from Flying Bark Production.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.