2010 TOTY Nominees Announced


The nominees for the 2010 Toy of the Year (TOTY) awards have been announced.  The ballot will be sent to TIA members who will vote for the winners of the twelve categories. The winners from those categories will become the nominees for the overall Toy of the Year category, although a product can be named Toy of the Year via a write-in vote by TIA members.

The 2010 categories include:  Activity Toy of the Year, Boy Toy of the Year, Educational Toy of the Year, Electronic Entertainment Toy of the Year, Game of the Year, Girl Toy of the Year, Infant Toy of the Year, Most Innovative Toy of the Year, Outdoor Toy of the Year, Preschool Toy of the Year, Property of the Year, and Specialty Toy of the Year. Nominees were selected by members of the TOTY Nominations Committee, a group of industry professionals such as major retailers, academia, toy journalists, and inventors. The nominees can be viewed at www.toyawards.org or below.

All 2010 TOTY-nominated products were available at U.S. retailers at the time the nomination was submitted and were introduced to the marketplace within the last two years. No more than two products from one company may appear in an award category. Companies with multiple divisions may have up to three products on the final ballot. Voting for the categories will run through January 12.

Each TOTY-nominated toy is featured on the TOTY website, www.toyawards.org. Consumers can view the nominated toys, click on links to go to the manufacturer’s website, and download a free gift shopping list. Winners will be announced during the TOTY Awards presentation ceremony on February 13 at Chelsea Piers/Pier 60 in New York City.

The nominees are as followed:

Activity Toy of the Year
1. Harumika by Bandai America (MSRP $5.99-$39.99)
2. Musicolor by Delta Creative (MSRP $49.99)
3. TRIO by Fisher-Price (MSRP $29.99)
4. Girl Gourmet Sweets Candy Jewel by JAKKS Pacific (MSRP $29.99)
5. Chixos Design a Luxury Loft by Spin Master (MSRP $29.99)
6. Crayon Town by Wild Planet Entertainment (MSRP Starter Sets: $9.99 mass-$14.99 specialty,
     Deluxe Sets: $19.99 mass-$24.99 specialty)

Boy Toy of the Year
1. Nerf N-Strike Raider Rapid Fire CS-35 by Hasbro (MSRP $29.99)
2. Transformers Constructicon Devastator by Hasbro (MSRP $99.99)
3. Duck Hunter by Interactive Toy Concepts (MSRP $29.99)
4. EyeClops Night Vision 2.0 by JAKKS Pacific (MSRP $49.99)
5. Matchbox® Rocky the Robot Truck™ by Mattel (MSRP $59.99)
6. Bakugan 7-in-1 Maxus Dragonoid by Spin Master (MSRP $39.99)
7. Laser Zero Gravity by Spin Master (MSRP $29.99)

Educational Toy of the Year
1. Desert Biodome by DuneCraft (MSRP $24.99)
2. Mythbusters Weird Water World by Elmers Products (MSRP $19.99)
3. Tag Junior Book Pad by Leapfrog (MSRP $34.99)
4. Super WHY! Touch & Learn Super Duper Computer by Learning Curve Brands (MSRP $34.99)
5. Mindstorms NXT 2 0 by Lego Systems (MSRP $279.99)
6. SmartGlobe 3 by Oregon Scientific (MSRP $159.99)
7. Zippity by Leapfrog (MSRP $79.99)

Electronic Entertainment Toy of the Year
1. BOP-IT! by Hasbro Games (MSRP $19.99)
2. Duck Hunter by Interactive Toy Concepts (MSRP $29.99)
3. EyeClops Mini Projector by JAKKS Pacific (MSRP $99.99)
4. Swinxs by Swinxs Inc (MSRP $150.00)
5. Rubik’s TouchCube™ by Techno Source (MSRP $150.00)
6. Mindflex™ by Mattel (MSRP $79.99)

Game of the Year
1. BOP-IT! by Hasbro Games(MSRP $19.99)
2. SCRABBLE SLAM Card Game by Hasbro Games(MSRP $6.99)
3. Mindflex™ by Mattel (MSRP $79.99)
4. UNO Moo!™ by Mattel (MSRP $19.99)
5. Bakugan Trap by Spin Master (MSRP $7.49)
6. Big Buck Hunter Pro TV Games by JAKKS Pacific (MSRP $39.99)
7. Sort It Out! by University Games (MSRP $24.99)

Girl Toy of the Year
1. Harumika by Bandai (MSRP $5.99-$39.99)
2. Barbie® Fashionistas™ by Mattel (MSRP $11.99)
3. Moxie Girlz™Art-titude Doll by MGA Entertainment (MSRP $19.99 and up)
4. BFC, Ink. 18-inch Doll by MGA Entertainment (MSRP $39.99)
5. Liv Dolls by Spin Master (MSRP $19.99)
6. Zhu Zhu Pets by Cepia (MSRP $7.99)
7. Princess Tiana 11.5” Doll Mattel (MSRP $24.99)

Infant Toy of the Year
1. Gentle Giraffe by Cloud B (MSRP $24.95-27.95)
2. Crayola Beginnings Color Me A Song by Crayola, LLC (MSRP $24.99)
3. Laugh & LearnTM Learning Farm by Fisher-Price (MSRP $79.99)
4. Seedlings™ Ivy by The Goldberger Company (MSRP $10.00)
5. My Pal Scout and My Pal Violet by Leapfrog (MSRP $19.99 each)
6. Yookidoo Swap-N-Go Snail by International Playthings (MSRP $36.99)
7. Twilight Turtle by Cloud B (MSRP $29.95-$33.95)

Most Innovative Toy of the Year
1. Nerf N-Strike Raider Rapid Fire CS 35 Blaster by Hasbro (MSRP $29.99)
2. EyeClops Mini Projector by JAKKS Pacific (MSRP $99.99)
3. Mindflex™ by Mattel (MSRP $79.99)
4. Zhu Zhu Pets by Cepia (MSRP $7.99-$19.99)
5. Air Hogs Switchblade by Spin Master (MSRP $69.99)
6. Air Hogs Zero Gravity Laser by Spin Master (MSRP $29.99)
7. Printies™ Design Studio by Techno Source (MSRP $19.99)

Outdoor Toy of the Year
1. My 1st Scooter by Radio Flyer (MSRP $49.99)
2. Razor® RipRider™ 360 by Razor USA LLC (MSRP $129.99)
3. Razor® Spark™ Kick Scooter by Razor USA LLC (MSRP $69.99)
4. Smart Trike Deluxe by Smart Trike, Ltd. (MSRP $99.99)
5. Air Hogs Switchblade by Spin Master (MSRP $69.99)
6. Swinxs by Swinxs Inc. (MSRP $150.00)
7. EA Sports Voice Command Pitching Machine by Toy Island (MSRP $69.99)

Preschool Toy of the Year
1. Handy Manny’s Repair Shop by Disney/Fisher-Price (MSRP $99.99)
2. Tonka Chuck & Friends Chuck My Talking Truck by Playskool (MSRP $34.99)
3. Cozy Coupe 30th Anniversary Edition by Little Tikes/MGA Entertainment (MSRP $49.99)
4. Imaginext Dragon World Fortress by Fisher-Price (MSRP $49.99)
5. Bilibo by O Kido (MSRP $30.00)
6. Rocky the Robot Truck by Mattel (MSRP $59.99)

Property of the Year
1. Bakugan by Cartoon Network
2. Transformer by Hasbro
3. Lego
4. Barbie by Mattel
5. iCarly by Nikelodeon + Viacom Consumer Products
6. The Princess and the Frog by The Walt Disney Company
7.  Star Wars

Specialty Toy of the Year
1. Twilight Turtle by Cloud B (MSRP $29.95-$33.95)
2. HEXBUG Micro Robotic Creatures by Innovation First International (MSRP $9.99)
3. Shopping Cart by Melissa and Doug (MSRP $49.99)
4. Captain Owen’s Dolphin Explorer Boat by Sprig Toys (MSRP $29.99)
5. Pentago by Mindtwister USA (MSRP $19.99)
6. The Dangerous Book for Boys—Classic Chemistry by Thames and Kosmos (MSRP $35.95)
7. EcoAquarium by Wild Creations (MSRP $19.99-$50.00)

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