The Toy Book’s Specialty Toys & Gifts Issue is Here!

The Toy Book‘s 42nd volume continues with the 2026 Specialty Toys & Gifts Issue.

We packed this issue with exclusive features and spotlights geared toward the specialty side of retail, alongside hundreds of new toys, games, and related products available to stock shelves in the months ahead.

On our outer cover, Fat Brain Toys heralds the introduction of Air Toobz EVO, an innovation that makes air-powered play accessible to even more kids and families, while our inner cover features The LEGO Group’s adorable LEGO Botanicals Rocking Plants.

Highlights Include:

From the Editor: Brewed for Specialty
Pulse of Specialty: Our annual roundtable Q&A
Curating Community: Pulse of Play Winner Five Little Monkeys Celebrates 25 Years
The Realm of Play: Pulse of Play Finalist Sir Troy’s Toy Kingdom
WobbleWorks Keeps Kids Moving: The Company Behind 3Doodler Expands
Circularity Rising: The Future of Toys
Preview: BLE 2026

That’s only the beginning. This issue also features exclusive insights from Astra, The Toy Association, Women in Toys, Licensing & Entertainment, Circana, the Ethical Supply Chain Program, and more.

Click here to read the issue now!

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Volume 42

No. 4 | The Action, Adventure, & Mystery Issue (August)
No. 5 | The LA Fall Toy Preview Issue (September)
No. 6 | The Celebrations Awards Issue (November)
No. 7 | The 2027 International Issue (January ‘27)

Volume 43

No. 1 | The BIG Toy Book (February ‘27)

We’d love your feedback! Please share your thoughts by emailing Editor-in-Chief James Zahn or messaging him on LinkedIn. Remember to follow The Toy Book on X, Instagram, and LinkedIn to stay on the #PulseOfPlay year-round.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.