Last night, ahead of the first day of Licensing Expo, the 2022 Licensing International Excellence Awards brought together industry executives from around the globe to celebrate the best of the licensing industry.
More than 800 entries for the awards were narrowed down to 165 finalists, of which 25 winners were chosen. The awards honor the unique ways brands use licensing to further their goals, how licensees bring the products to market, and the retailers that creatively showcase the products. Winners in the toy space include Tonies, Spin Master, LEGO, and more. Scroll down below to see the full list.
Best Licensed Products
- Apparel or Accessory for a Corporate Brand – BMW M Motorsport line by Puma
- Apparel or Accessory for an Entertainment Property – The Legend of Zelda line by BlackMilk
- Appliances, Housewares, Electronics for a Corporate Brand – Xbox fridge by Ukonic
- Appliances, Housewares, Electronics for an Entertainment Property – Sesame Street collaboration by Tonies
- Digital: Apps, Software, Video Games, NFTs – Forever 21 Shop City experience by Virtual Brand Group
- Food or Beverage for a Corporate Brand – Louvre ice cream by Häagen-Dazs
- Food or Beverage for an Entertainment Property – Harry Potter mooncakes by Awfully Chocolate
- Health and Beauty Aids – Friends bath & beauty line by Mad Beauty
- Home Décor – LEGO wooden home décor by Room Copenhagen
- Publishing, Social Expression – The Beatles advent calendar by Eaglemoss
- Toys, Games, Novelties (ages 0-8) – Batman Batcave playset by Spin Master
- Toys, Games, Novelties (ages 8+) – adidas Originals Superstar model by LEGO
Best Licensed Brands
- Corporate Brand – BMW by BMW Group
- Entertainment, Character, Toy Brand (Animated) – CoComelon by Moonbug Entertainment
- Food, Beverage, Restaurant – Coca-Cola, Hi-C & Sprite by The Coca-Cola Company
- Lifestyle: Art, Design, Celebrity, Fashion – Amy Winehouse by MDR Brand Management
- Live Action Entertainment – Ghostbusters by Sony Pictures
- Museum, Art, Design – V&A by The Victoria and Albert Museum
- Sports, Collegiate – Formula 1 by CAA Global
Other Awards
- Best Licensing Agency – Beanstalk
- Best Licensed Collaboration – The Simpsons x Balenciaga
- Best Licensed Promotion – Rovio & Born Licensing for GEICO’s “Angry Bird Problem?”
- Best Location-Based Entertainment – Monopoly Lifesized by Gamepath Entertainment
- Best Retailer (Corporate, Lifestyle, Fashion, Sports Initiative) – BoxLunch for McDonald’s
- Best Retailer (Entertainment, Character Brand) – Bloomingdale’s for Space Jam: A New Legacy
Register here for Licensing Expo to discover the thousands of IPs ready to license from more than 200 brands that span every product category imaginable. Registration is free, so do it today. Also, be sure to visit Adventure Media & Events in Booth No. B121 to pick up new issues of the Toy Book and the Pop Insider at the show!
