It was an electric evening at Joe’s Live in Rosemont, Illinois, as People of Play hosted the 17th annual Toy & Game Innovation Excellence (TAGIE) Awards on the eve of the Chicago Toy & Game Fair.

Disney’s Karri Bean was back in action as host and time traveler, stepping into the Time Booth 5000 for a journey through more than 100 years of toy, game, and licensing history. Between Bean’s stops to visit Walt Disney and the founders of Pressman Toys along the sacred timeline, Barry McLaughlin and Jason Lautenschlager (Barry & Jason Entertainment) returned to incite laughs with a look at more “Toys That Didn’t Make It” while Skip Towne & The Greyhounds provided the soundtrack for the evening.

And the 2024 TAGIE Awards winners are…

MOST INNOVATIVE ART AND DESIGN VISUALS OF THE YEAR

Presented by James Zahn and Grant Lyon

  • Brady Lang and Brittney Hassinger for Moose Games’ Wild Flowers

RISING STAR INNOVATOR OF THE YEAR

Presented by Amy Friedland and Chris Byrne

  • Hasbro’s Ava Garfinkel for Monopoly Go! Board Game

YOUNG INNOVATOR OF THE YEAR (under 18 years old)

Presented by Tim Walsh and Tony Serebriany

  • Evelyn Halbach for EcoFrenzy

MOST INNOVATIVE PR AND MARKETING TEAM OF THE YEAR

Presented by Ray Adler

  • LEGO and Disney Spark Joy Campaign by LEGO Global PMD Team, Disney Global Franchise Team, Disney Global Marketing and LEGO Creative Agency LEGO

GAME CHANGER

Presented by Robert Fuhrer

  • Alan Dorfman — Co-Founder and President, Super Impulse USA

MOST INNOVATIVE RETAILER OF THE YEAR

Presented by Mike Bisogno and Rany Klimpert

  • Hilary Key for The Toy Chest

MOST INNOVATIVE LICENSE OF THE YEAR

Presented by Rachel Griffin and Donna Moore

  • BBC Studios and Moose Toys for Bluey

MOST INNOVATIVE SUPPLIER OF THE YEAR

Presented by Angus Walker and Naomi Brugnatelli

  • Robert Yusim, Product Counsel

GAME INNOVATOR OF THE YEAR

Presented by Michael Kohner

  • April Mitchell for Foxmind’s Slanguage (co-designer Ed Gartin), John Adam’s Am I a Dirtbag (co-designer Carine Rosalia), MoCo Games’ Danger Hugs (co-designer Serena Fadlun), Hootenanny Games’ Exciting Game (co-designer Ed Gartin), Martinex’s FormWorms and Life is Better Outside’s BamzBall

TOY INNOVATOR OF THE YEAR

Presented by Peggy Brown and Shannon Swindle

  • Yair Shilo and Nextoy for Goliath’s Power Saber

LIFETIME ACHIEVEMENT

Presented by Elizabeth Moody and Eleanor Black

  • Mary Danby, Game Inventor

LIFETIME ACHIEVEMENT

Presented by David Fuhrer

  • Dan Romanelli, Founder, Warner Bros. Consumer Products

This year’s TAGIEs marked the first award presentation since People of Play merged with The Toy Association earlier this year. People of Play produces a variety of events, including the Chicago Toy & Game (CHITAG) Fair, the Young Inventor Challenge, the Toy & Game Inventor Pitch and Innovation Conference, and more.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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