The Toy Book’s 2023 Toy Fair Issue is stocked with new product previews that retailers and other members of the industry should have on their radar.
Our Dolls Showcase highlights 26 new products for the doll aisle that you should definitely consider lining your shelves with this holiday season.
Check out a digital version of this curated showcase below and click here to read the full issue.
RAINBOW HIGH NEW FRIENDS
This collection of Rainbow High dolls features different skin tones and eye shapes, along with other unique features such as different body molds, freckles, albinism, vitiligo, and more.
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RAINBOW HIGH DREAM & DESIGN FASHION STUDIO PLAYSET
Kids can design fashions for their Rainbow High dolls in this set, which features a sewing machine, an iron, a fashion work table and chair, a sketchbook with water-reveal images, a functional mannequin, fabric, and a Skyler Madison doll.
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BRATZ X KYLIE FASHION DOLLS
Kylie Jenner gets her own Bratz dolls in three styles. Two of the dolls feature Night and Day looks and the third, available exclusively on Amazon, is a 24-inch doll with a floor-length gown and purple train.
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STYLE BAE
Each doll and fashion set comes with seven reusable cling sticker outfits for kids to mix and match to create more than 850 looks. The 10-inch dolls feature unique styles, including Y2K Gurl, K-Pop Princess, Pop Punk Star, and Streetwear Queen.
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CRY BABIES NEWBORN
This newborn doll cries real tears and will calm down when kids give it a pacifier. Available in two styles, each comes with a bracelet that kids can wear so that the doll will recognize and interact with them.
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CRY BABIES CRAWLING
This interactive doll can crawl across the floor, make up to 35 realistic baby sounds, move its arms and legs, cry real tears, and calm down when kids give it a pacifier. It is available in two different styles.
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RAINBOW BRITE 3-INCH FIGURES
This collection features several characters from the Rainbow Brite universe, with limited-edition figures such as the metallic Rainbow Brite and the glow-in-the-dark Twink to bolster any true or new Rainbow Brite fan's collection.
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MY LITTLE PONY STYLE OF THE DAY PONIES
Kids can customize the My Little Pony: Make Your Mark-inspired pony's mane and tail with a hair extension and clips, accessorize festival outfits, and use cold water to reveal a water-activated face paint.
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YUMIAMI COLLECTION
Kids can learn about sharing feelings and different cultures with the YumiAmi line of dolls. The collection features Kiarra, Melody, Rosa, Willow, and Mei, all of which inspire kids’ imaginations and emphasize the magical power of friendship. Each doll comes with a storybook.
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COCOMELON DANCING JJ
Kids can press the buttons on JJ's foot to activate three interactive play modes: Learn to Dance, Fast & Slow, and Freeze Dance. JJ's pajamas light up as he dances, sings, and says CoComelon-inspired phrases.
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CHERYL WHITE RIDER, HORSE & BOOK SET
Inspired by Cheryl White, the first Black woman to hold a jockey’s license to race in the U.S., this set features an articulated Cheryl jockey figure; a removable saddle and bridle; a horse, Jetolara; and a middle-grade book.
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FABULOUS FAMILY MANSION LUXURY DOLLHOUSE
Kids can take their play to LA with this West Coast-inspired dollhouse! The house features six rooms and a pool and is complete with a doorbell, light-up features, and three music modes!
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THE FRESH BEATS COLLECTION
Standing 10 inches tall, Fresh Beats dolls have custom-blended skin tones, rooted hair, and authentic hairstyles. The dolls have diverse personalities, stage-ready fashions, and unique styles.
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THE FRESH SQUAD PLATINUM COLLECTION
This collection features 12-inch male fashion dolls, each representing African American, Afro-Latino, and Hispanic cultures. These dolls have different fashion styles, natural hair textures, and realistic body shapes.
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POSITIVELY PERFECT TODDLERS — ONESIES
This collection of 14-inch-tall multicultural dolls with colorful onesies reflects diverse beauty. The dolls have a variety of soft, washable hair textures that kids can brush and style.
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COROLLE GIRLS PAJAMA PARTY SETS
Each set includes the doll dressed in onesie pajamas, a sleeping bag, a teddy bear, a hairbrush, and other accessories. Available in four styles: Valentine, Melody, Luna, and Zoe.
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COLLEGE GIRLS
These 18-inch dolls come with outfits and accessories, as well as individual stories that encourage kids to explore and learn more about life’s possibilities. Kids can choose from Annie the photography enthusiast, Natalie the drama student, Sally the pre-med student, Jeanne the aspiring fashion designer, or Gloria the law student.
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NATIVE AMERICAN DOLLS
This collection of 15-inch dolls comes in male and female versions. Each doll has long braided hair and comes with an outfit. Miniland’s dolls feature detailed sculpts to represent diverse features to help teach kids social and cultural awareness.
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DISNEY ILY 4EVER FASHION DOLLS
Each of these fashion dolls comes with Disney character-inspired outfits, accessories, and shoes. Available characters include Ursula, Bambi, Stitch, and more!
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DISNEY THE LITTLE MERMAID UNDER THE SEA EXPLORING ARIEL
This Ariel doll can speak and sing “Part of Your World” while its tail lights up. It includes a dinglehopper, a seashell, and hair clip charms. Kids can play with the doll in or out of the water.
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BARBIE POP REVEAL FRUIT SERIES
Kids can unwrap the beverage-inspired packaging to find one of four “flavors” in the Fruit Series: Strawberry Lemonade (pictured), Fruit Punch, Watermelon Crush, or Grape Fizz. Each doll comes with colorful slime, a scented pet, and more.
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DREAMWORKS TROLLS BAND TOGETHER TRENDSETTIN’ FASHION DOLL ASSORTMENT
The Trolls are back with a new assortment of movie-inspired dolls. Each doll has soft, brightly colored hair that kids can style and comes with a hair accessory to add a happy touch to their signature look from Trolls Band Together.
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MONSTER HIGH SKULLTIMATE SECRETS FEARIDESCENT SERIES
Kids can enjoy a spook-tacular unboxing experience with more than 19 surprises including fashions, accessories, and themed pieces. Color Reveal technology and step-by-step unveiling add mystery to the experience while the coffin-style container works for play and display. There are five dolls to collect.
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LITTLELISTAS BABY DOLLS
Kids can learn about hair with the Lily and Lena dolls that feature 3C and 4A textured hair and varying skin tones. They can also wear the gold crown that comes with each doll.
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HBCYOU MAJORETTE AUTUMN 18-INCH DOLL & ACCESSORIES
This HBCU Majorette (Historically Black College and University) is ready for her next performance. Autumn has curly hair and a medium brown skin tone. She sports a removable uniform with fringe, white boots, and a silver baton.
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LATINISTAS FASHION DOLLS
Meet aspiring author Dani, art student Julianna, talented singer Liv, and design student Lola. Designed as a celebration of Latina culture, the 11.5-inch fashion dolls feature varying skin tones and hair textures.
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Does your company have new products that the toy and game industry should know about? The Toy Book is always looking to feature excellent new products in our curated showcases in print and online. Drop us a line to let us know about your newest products!
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