On Tuesday, a Snoopy Astronaut doll was auctioned for $1,300 ($1,625 including premium) at Bonhams. Made out of plastic and textile and standing 10 inches tall, the doll features the Peanuts comic strip character in a space suit and helmet. It was produced in China by Determined Distributions of San Francisco for United Feature Syndicate in 1969.
Snoopy was adopted by NASA with the full blessing of creator Charles M. Schulz as the Manned Flight Awareness (MFA) program mascot, which used him as a “spokesperson,” to emphasize such topics as flight safety and good quality control during spacecraft manufacturing.
The lot included the original red and blue distribution and display box, and the doll helmet back is inscribed and signed, “Snoopy LM-4, GENE CERNAN, Apollo X LMP.” The Apollo X LM crew named their lunar module Snoopy partly to bring greater recognition to the MFA program.