Digiplush is a new toy, app, and entertainment company, featuring brands designed to enhance children’s play experience through physical toys and mobile apps for smartphones and tablets. A partnership between Kids Preferred, Creative Capers Entertainment, and Rethink Entertainment and Media, the first brand under the new Digiplush venture is BirthdayLand, which launches exclusively at Toys “R” Us this month.
BirthdayLand celebrates everything that makes a birthday special. The brand’s initial characters consist of Birthdaykins, a line of birthday-themed plush toys; and the Huggaloons, which are plush toys that resemble balloon animals. Both lines of toys include a code at purchase that unlocks premium features in the BirthdayLand app, which is downloadable at iTunes, Google Play, and Amazon Apps. The app is full of birthday-related games and activities.
Digiplush has signed with United Talent Agency for all areas of representation, including licensing and TV.