Mattel Inc. entered into a worldwide licensing agreement with National Geographic to create a new Barbie product line and content centered around exploration, science, conservation and research.
The Barbie National Geographic product line features career dolls and play sets highlighting occupations in which women are underrepresented, including wildlife conservationist, astrophysicist, polar marine biologist, wildlife photojournalist, and entomologist. All dolls and play sets will come complete with relevant accessories authenticated by an advisory council comprised of female National Geographic Explorers, as well as National Geographic magazine Editor-In-Chief Susan Goldberg.
The new products will be available at retailers nationwide this fall.