Spin Master Takes Bakugan on the Road

Spin Master will have a large presence for Bakugan at Emerald City Comic Con.

Following the 10th anniversary relaunch of the brand with an animated series, Bakugan: Battle Planet, and its accompanying toy line, Spin Master will introduce the 2019 Bakugan Tournament and Fan Experience. The convention pop-up will introduce young fans to the new toy line and offer attendees a chance to learn the game and battle with others. Game architects will present the gameplay rules and strategy.

Those who brawl in the Bakugan Tournament will advance to face a Bakugan Master in the Bakugan Brawlers Main Stage Drome. New toys from the line will be available for purchase, while competitors will have a chance to receive Bakugan swag.

Rendering of Spin Master’s traveling Bakugan Tournament Arena.

The event will take place March 14 to 17 at the Washington State Convention Center in Seattle.

Spin Master recently put Bakugan in front of a new audience with the debut of the Bakugan Dragonoid Monster Jam truck, which is currently touring arenas across the country.

The Bakugan Tournament and Fan Experience is the latest example of toy makers embracing live fan events and activations to place their toys in front of families outside traditional retail channels.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.