Masked Republic Tag Teams Up with Boss Fight Studio for Legends of Lucha Libre

Boss Fight Studio is getting into the ring with some legendary luchadores.

Firefly Brand Management, licensing agent for Masked Republic, owners of the Legends of Lucha Libre and Lil’ Luchas brands, tapped Boss Fight Studio — known for its high-quality, collector-favorite action figures — as its global toy partner. Set for launch in 2020, Boss Fight Studio will design and market a complete line of all-new action figures, carry cases, role play and blind packs featuring the likenesses of heroic luchadores whose IP rights are managed by Masked Republic.

“Working with our agent, FanGirl Consulting & Brand Management, Boss Fight Studio continues to grow our presence in the licensing community, strengthening our partnerships further by working with top brands such as the Masked Republic and Firefly Brand Management teams,” says Sarah Brown, director of business development and marketing at Boss Fight Studio. “We are excited to bring this new expression to kids and collectors around the world. Boss Fight Studio infuses our passion and love of fun into all of our toys — Legends of Lucha Libre will be no exception!”

“As we have expanded our licensing efforts for our Legends of Lucha Libre brand over the last few years, the number one question we have received is when we will be releasing action figures of some of our top current luchadores,” explains Ruben Zamora, founder & CEO of Masked Republic. “Thanks to this new and extremely exciting agreement with Boss Fight Studio, we now get to tell them ‘your favorites are coming soon!’”

“The pedigree and talent behind the scenes at Boss Fight Studio is exactly what we have been searching for in a global toy partner. And, we are thrilled that the agreement extends beyond our Legends of Lucha Libre brand and into our forthcoming Lil’ Luchas brand and then some as Boss Fight releases exciting new products across a number of categories,” adds Kevin Kleinrock, COO of Masked Republic.

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Boss Fight Studio and its agent, FanGirl Consulting & Brand Management, will be attending the Licensing Expo in Las Vegas, taking place from June 4 to 6, to discuss potential licensing and retail collaborations.

Masked Republic recently collaborated with Super7 on a limited collection of vintage style Legends of Lucha Libre ReAction Figures, which debuted in February. That collection includes the first officially licensed Blue Demon Jr. figure in 25 years, the first officially licensed Tinieblas Jr. figure in a decade, and the first officially licensed Solar figure in history.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.