Boss Fight Studio is getting into the ring with some legendary luchadores.
Firefly Brand Management, licensing agent for Masked Republic, owners of the Legends of Lucha Libre and Lil’ Luchas brands, tapped Boss Fight Studio — known for its high-quality, collector-favorite action figures — as its global toy partner. Set for launch in 2020, Boss Fight Studio will design and market a complete line of all-new action figures, carry cases, role play and blind packs featuring the likenesses of heroic luchadores whose IP rights are managed by Masked Republic.
“Working with our agent, FanGirl Consulting & Brand Management, Boss Fight Studio continues to grow our presence in the licensing community, strengthening our partnerships further by working with top brands such as the Masked Republic and Firefly Brand Management teams,” says Sarah Brown, director of business development and marketing at Boss Fight Studio. “We are excited to bring this new expression to kids and collectors around the world. Boss Fight Studio infuses our passion and love of fun into all of our toys — Legends of Lucha Libre will be no exception!”
“As we have expanded our licensing efforts for our Legends of Lucha Libre brand over the last few years, the number one question we have received is when we will be releasing action figures of some of our top current luchadores,” explains Ruben Zamora, founder & CEO of Masked Republic. “Thanks to this new and extremely exciting agreement with Boss Fight Studio, we now get to tell them ‘your favorites are coming soon!’”
“The pedigree and talent behind the scenes at Boss Fight Studio is exactly what we have been searching for in a global toy partner. And, we are thrilled that the agreement extends beyond our Legends of Lucha Libre brand and into our forthcoming Lil’ Luchas brand and then some as Boss Fight releases exciting new products across a number of categories,” adds Kevin Kleinrock, COO of Masked Republic.
Boss Fight Studio and its agent, FanGirl Consulting & Brand Management, will be attending the Licensing Expo in Las Vegas, taking place from June 4 to 6, to discuss potential licensing and retail collaborations.
Masked Republic recently collaborated with Super7 on a limited collection of vintage style Legends of Lucha Libre ReAction Figures, which debuted in February. That collection includes the first officially licensed Blue Demon Jr. figure in 25 years, the first officially licensed Tinieblas Jr. figure in a decade, and the first officially licensed Solar figure in history.