Maya Toys Preps Foodie Roos Collectible Line for June

Maya Toys will launch its newest collectible line, Foodie Roos, this June.

The collection of animal plush is designed to look, smell, and feel like real food. Series one includes 20 scented plush characters for kids to collect, along with two hidden rare collectibles. Each Foodie Roo is sold in a food-like container that features a “Peek-a-Roo” window for a hint as to who’s inside. The packaging is reusable, opening up to become a “Foodie Room,” which can be decorated with included stickers.

In support of the new line, Maya Toys will showcase animated Foodie Roos content biweekly on the HowToWowShow YouTube channel. Additionally, the company will launch an extensive influencer marketing campaign, beginning at ClamourCon in Palm Springs this weekend.

Foodie Roos will be available at Target, Claire’s, and Amazon in the U.S.

Related: Go Ahead, Play With Your Food!

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.