Sony Pictures Consumer Products appointed Jazwares as the master toy licensee for Vivo, — the new animated musical featuring 11 songs written by Hamilton‘s Lin-Manuel Miranda.
The Florida-based toymaker will produce figures, play sets, and plush to support Vivo, with a line of musical instruments to be designed and marketed through its wholly-owned subsidiary First Act. All products are expected to hit retailers next fall, just in time for Vivo‘s debut in U.S. theaters on Nov. 6, 2020.
“Finding a property as committed to the importance of music in a child’s life as we are is a special, connected experience for us,” says Laura Zebersky, chief commercial officer at Jazwares. “Our line will bring to life Vivo’s journey from Havana to sunny South Florida! Consumers can look forward to products that bring lush settings and vibrant characters to life incorporating music every step of the way.”
“We couldn’t imagine a better fit for Vivo than Jazwares. Their love for music and ability to create great products will allow fans to bring the magic of Vivo home,” says Jamie Stevens, EVP of Sony Pictures Consumer Products.
According to Sony Pictures Animation, Vivo tells the tale of “a capuchin with a thirst for adventure — and a passion for music — who makes a treacherous passage from Havana to Miami to fulfill his destiny.”
