Build-A-Bear Workshop, Warner Bros. Consumer Products Team Up for Magical Collaboration

Source: Build-A-Bear Workshop/Toy Book

Build-A-Bear Workshop has partnered with Warner Bros. Consumer Products to bring families a magical collaboration. Harry Potter bears with wizard-worthy clothing and accessories will launch on Sept. 2 online and be available in stores later this fall.

“We are thrilled to be bringing the magic of the Wizarding World to Build-A-Bear Workshop,” said Jennifer Kretchmar, the chief digital and merchandising officer, “This enchanting collection is perfect for all ages!”

Source: Build-A-Bear Workshop

The fluffy, brown bear features golden paws that have the official Harry Potter logo and the Hogwarts crest on them. Outfits include robes and matching scarves based on Gryffindor, Slytherin, Hufflepuff, and Ravenclaw’s signature colors. No day at Hogwarts is complete without some magic, of course, so there are also wands for the bears to practice their spells.

About the author

Nicole Savas

As a kid, Nicole either wanted to be a professional toy player-wither or a writer. Somehow, as social media editor for The Toy Insider, The Toy Book, and The Pop Insider, she’s found a career as both. She's grateful to work somewhere that she can fully embrace both her love of teddy bears and her admiration for the Oxford comma. When she's not playing with toys at work, she's playing with her baby girl at home.