Kidz Bop and Zigazoo, the social platform for kids, are teaming up to further expand their presence to Gen Alpha and their parents. The collaboration will feature in-app campaigns to promote the Kidz Bop Live Certified Bop Tour and the Kidz Bop 51 album.
These promotional campaigns feature creator-hosted challenges, branded in-app placements, and exclusive tour content from Zigazoo’s Creator Club. Within the app, Kidz Bop kids and Zigazoo creator Sadie Mae have unique channels for engaging directly with fans, creating challenges, and supporting the Kidz Bop Live Tour.
Zigazoo creators are supporting the Kidz Bop Live Certified Bop Tour by attending shows in select cities and sharing exclusive content for the event. The creators amplify the excitement of the tour with create-hosted challenges such as “Dance With Your Dad,” “What’s Your Rockstar Stage Name?” and “Pink Pony Club Dance Tutorial.”
“Kidz Bop has been setting the standard in kids’ entertainment for over two decades, and we’re proud to be their partner in reaching the next generation of fans,” says Zak Ringelstein, founder and CEO of Zigazoo. “With in-app challenges and a built-in creator network, Zigazoo offers both a secure space for kids to engage with their favorite music stars and a high-impact environment for top-tier brands to reach a digitally savvy, engaged Gen Alpha audience.”
Consumers can follow the Kidz Bop takeover all summer by downloading the Zigazoo app from the App Store and Google Play.
