Mattel and Universal have partnered with Target for a new, Jurassic World-themed shopping page on target.com. Launching today, the retail hub is called “Beyond the Gates,” and it will feature new collectible figures from Mattel.
This collab is utilizing fan content, too, with a companion web series — also called “Beyond the Gates” — from Jurassic Outpost, a leading fan site for all things Jurassic World. In the third week of each month, the Jurassic Outpost team will release an episode, revealing a selection of new Jurassic World figures and featuring interviews with Mattel team members who helped create them. Then, the featured items from each episode will be available to purchase the same day on Target’s Beyond the Gates page.
The first episode of “Beyond the Gates” is available now, showcasing two new additions to Mattel’s Amber Collection: a Male Velociraptor (as seen in The Lost World) and a Pteranodon (from Jurassic Park III). Both of these figures are available to preorder from Target now, for $29.99 each.
To learn more about this prehistoric partnership, visit the Beyond the Gates shop at target.com or jurassicoutpost.com.
