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Source: Eolo

Eolo is expanding its ToyZone design studio through the launch of ToyZone Lab, a “creators and inventors hub for developing toys and ideas around the toy industry.” The company says that it hopes to enter new categories while supporting independent inventors.

The first project is Kites Ready 2 Fly, a quick-to-assemble range of kites paired with a Kite School app to get kids flying in minutes.

https://www.youtube.com/watch?v=1DxwwPgh54g

Related: Eolo’s ToyZone Appoints Anjar & Becker Associates as Licensing Agent

Kites Ready 2 Fly will launch with four styles in the single line, free flight variety, and two styles in its two-line, trick kite variety.

Eolo’s ToyZone invites early backers and interested retailers to check out all the details at the ToyZone Lab website. The company plans to crowdsource the first run via a soon-to-launch Kickstarter campaign.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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