Eolo’s ToyZone Appoints Anjar & Becker Associates as Licensing Agent

Source: Anjar & Becker Associates/The Toy Book

Eolo Toys inked a new deal with Anjar & Becker Associates LLC for ToyZone Trade SL.

Under the new agreement, Anjar & Becker Associates will serve as the exclusive licensing agent for ToyZone, an international design studio serving the toy industry. ToyZone was founded six years ago to support Eolo’s toy development. In the years since, the firm has grown to provide services for numerous toy industry clients in addition to developing its own products and properties.

“Anjar’s more than 50 years of success in licensing toys will be an important contributor to our continued growth as a company, extending the reach of our products and brands into new markets,” says Eolo Toys Director of Fun Alex Prieto, who also serves as general manager at ToyZone Spain.

Fartist Club | Source: ToyZone

Related: Toymakers Turn the Tables on Licensing to Build Their Own IP


“With our market insight and global reach, we’re confident that ToyZone’s portfolio of exciting proprietary products will generate strong demand from licensees,” says Patti Becker, CEO of Becker Associates. “ToyZone has invested extensively in tooling and quality presentations so these new products can be launched quickly, which is exactly what our customers are looking for. We couldn’t be more excited about the alliance between our companies.”

Anjar & Becker Associates has licensed more than 1,000 products, generating more than $2 billion in sales in more than 85 countries since 1969.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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