Under the new agreement, Anjar & Becker Associates will serve as the exclusive licensing agent for ToyZone, an international design studio serving the toy industry. ToyZone was founded six years ago to support Eolo’s toy development. In the years since, the firm has grown to provide services for numerous toy industry clients in addition to developing its own products and properties.
“Anjar’s more than 50 years of success in licensing toys will be an important contributor to our continued growth as a company, extending the reach of our products and brands into new markets,” says Eolo Toys Director of Fun Alex Prieto, who also serves as general manager at ToyZone Spain.
“With our market insight and global reach, we’re confident that ToyZone’s portfolio of exciting proprietary products will generate strong demand from licensees,” says Patti Becker, CEO of Becker Associates. “ToyZone has invested extensively in tooling and quality presentations so these new products can be launched quickly, which is exactly what our customers are looking for. We couldn’t be more excited about the alliance between our companies.”
Anjar & Becker Associates has licensed more than 1,000 products, generating more than $2 billion in sales in more than 85 countries since 1969.