Source: Hasbro

Hasbro is taking a new approach to connecting with families this season.

On Friday, Nov. 12 at noon ET, the company will present its first Hasbro Holiday Shopping Live event. The multicast live stream will be viewable by consumers via a Hasbro Microsite on Brandlive (not yet live) and on the Hasbro Instagram and Facebook Live Channels. The shoppable event will showcase an assortment of Hasbro toys and games from brands including Transformers, NERF, Peppa Pig, PJ Masks, and more.

“We’ve planned a dynamic shopping experience that combines the fun of live video and the convenience of mobile shopping,” says Eric Nyman, chief consumer officer, Hasbro. “It’s a one-stop-shop and takes the guesswork out of what to buy for the holidays and delivers a perfect gift right from ‘shelf’ to your door this holiday season. Today’s consumers crave easy access to product recommendations and simplified online shopping more than ever before, and we look forward to meeting them where they are to deliver a fun and entertaining online shopping experience.”

Related: The Toy Book Reveals 2025 Pulse of Play Awards Finalists!

Over the course of the event, viewers will see special guests and learn gift wrapping tips and tricks amid product demos. For each viewer, Hasbro will make a donation to the Marine Toys for Tots initiative.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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