Source: Hasbro

Hasbro is taking a new approach to connecting with families this season.

On Friday, Nov. 12 at noon ET, the company will present its first Hasbro Holiday Shopping Live event. The multicast live stream will be viewable by consumers via a Hasbro Microsite on Brandlive (not yet live) and on the Hasbro Instagram and Facebook Live Channels. The shoppable event will showcase an assortment of Hasbro toys and games from brands including Transformers, NERF, Peppa Pig, PJ Masks, and more.

“We’ve planned a dynamic shopping experience that combines the fun of live video and the convenience of mobile shopping,” says Eric Nyman, chief consumer officer, Hasbro. “It’s a one-stop-shop and takes the guesswork out of what to buy for the holidays and delivers a perfect gift right from ‘shelf’ to your door this holiday season. Today’s consumers crave easy access to product recommendations and simplified online shopping more than ever before, and we look forward to meeting them where they are to deliver a fun and entertaining online shopping experience.”

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Over the course of the event, viewers will see special guests and learn gift wrapping tips and tricks amid product demos. For each viewer, Hasbro will make a donation to the Marine Toys for Tots initiative.