Spielwarenmesse will hold the World of Toys at Toy Fair for the first time next year. | Source: Spielwarenmesse

Spielwarenmesse eG is continuing to expand its World of Toys. 

The organizer of the annual Spielwarenmesse International Toy Fair in Nuremberg will make its first appearance at the Tokyo Toy Fair in Japan from June 8-11 at the Tokyo Big Sight Exhibition Center. Spielwarenmesse eG is planning on hosting the World of Toys pavilion on Thursday and Friday of the fair, which is reserved for trade visitors only. The deadline to apply is Feb. 17. 

“We started planning for this even before the pandemic and are delighted that the contract is now signed and we can offer our exhibitors some exciting perspectives in an exceptionally forward-looking country,” says Christian Ulrich, spokesperson of the executive board for Spielwarenmesse eG.

Tokyo Toy Fair will be on June 8-11 next year. | Source: Spielwarenmesse

With Toy Fair moving from February to September beginning in 2023, Spielwarenmesse also struck a partnership with The Toy Association to bring World of Toys to the event. Toy Fair will take place at the Javits Center in New York from Sept. 30 to Oct. 3. The exhibitors’ registration deadline is April 30.

Related: Open Pathways to Opportunity at Toy Fair

Manufacturers interested in getting their products in front of the trade audience in the U.S. can look forward to The Toy Book’s annual BIG Toy Book in February and an extended Toy Fair issue debuting Sept. 30, 2023. See our 2023 editorial calendar for additional details.

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.

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