Carrera Revell Races Into Toy Fair with New Licenses

Carrera Revell of Americas is revving up even more action ahead of Toy Fair in New York.

Following the news that the company inked a deal with NASCAR and Hendrick Motorsports for new slot car sets and models timed to the 2024 racing season, the company has unveiled a host of new licenses for speed-minded pop culture enthusiasts of all ages.

New products inspired by Batwheels, James Bond 007, Stranger Things, One Piece, and Game of Thrones: House of the Dragon are set to roll out next year.

Our team is dedicated to bringing joy and innovation to hobbyists, collectors, and fans around the world. With these iconic franchises, we're opening the doors to endless possibilities and creative exploration."

Frank Tiessen, President at Carrera Revell of Americas

Racers ages 3 and up can cruise Gotham City with the Carrera 1st Batwheels slot car set — “a fusion of iconic superheroes and high-speed racing.” meanwhile, the Revell 3D Puzzles range expands with detailed, three-dimensional scenes inspired by Game of Thrones: House of the Dragon and the anime hit One Piece. Finally, new Revell Model Kits inspired by Stranger Things and James Bond 007 will invite builders to craft authentic display pieces that capture the essence of the iconic franchises.

Carrera Revell of Americas will showcase its new range of products at Toy Fair, taking place Sept. 30 to Oct. 3 at the Javits Center in New York City. At the show, the company will debut a custom slot car racing track created in partnership with Slot Mods. Check them out in Booth No. 2903.

For more on Carrera Revell’s plans for the future, pick up The Toy Book‘s 2023 Toy Fair issue, available Sept. 30.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

Carrera Revell Races Into Toy Fair with New Licenses

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About the author

James Zahn