As Toy Fair approaches, Carrera Revell of Americas is wasting no time in making news.

The market-leading manufacturer of slot car racing sets and accessories revved up a new partnership deal with NASCAR and Hendrick Motorsports. Under the new licensing deal, Carrera Revell will unleash a full range of slot car sets and individual car models that pay tribute to the Hendrick Motorsports Team and its drivers.

"We are beyond excited to announce our partnership with NASCAR and Hendrick Motorsports. This collaboration signifies our commitment to delivering unparalleled experiences to racing enthusiasts of all ages. With our slot car sets and models, fans can relive the thrill of NASCAR right in their own homes."
Frank Tiessen, President at Carrera Revell of Americas

This new partnership will result in products under the Carrera GO!!!, Carrera Evolution, and Carrera Digital 132 banners. The track sets and models will target racing enthusiasts of all ages and are designed to capture the essence of the real-life NASCAR racing environments and drivers from the Hendrick Motorsports team. Retailers and consumers can expect more news ahead of the 2024 NASCAR racing season.

For more on Carrera Revell’s plans for the future, pick up The Toy Book‘s 2023 Toy Fair issue, available Sept. 30.

Top Photo: William Byron and the No. 24 earned a historic victory at Texas Motor Speedway on Sunday. Source: Hendrick Motorsports

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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