As Toy Fair approaches, Carrera Revell of Americas is wasting no time in making news.
The market-leading manufacturer of slot car racing sets and accessories revved up a new partnership deal with NASCAR and Hendrick Motorsports. Under the new licensing deal, Carrera Revell will unleash a full range of slot car sets and individual car models that pay tribute to the Hendrick Motorsports Team and its drivers.
"We are beyond excited to announce our partnership with NASCAR and Hendrick Motorsports. This collaboration signifies our commitment to delivering unparalleled experiences to racing enthusiasts of all ages. With our slot car sets and models, fans can relive the thrill of NASCAR right in their own homes."
This new partnership will result in products under the Carrera GO!!!, Carrera Evolution, and Carrera Digital 132 banners. The track sets and models will target racing enthusiasts of all ages and are designed to capture the essence of the real-life NASCAR racing environments and drivers from the Hendrick Motorsports team. Retailers and consumers can expect more news ahead of the 2024 NASCAR racing season.
For more on Carrera Revell’s plans for the future, pick up The Toy Book‘s 2023 Toy Fair issue, available Sept. 30.
Top Photo: William Byron and the No. 24 earned a historic victory at Texas Motor Speedway on Sunday. Source: Hendrick Motorsports