Jay At Play discovered how to get to Sesame Street.
The company inked a licensing deal with Sesame Workshop for the evergreen Sesame Street brand under which it will develop, market, and sell a wide range of products set to launch in fall 2024.
Sesame Street has been a beacon of fun, learning, and creativity for generations, and we are honored to bring its magic and charm to our Happy Nappers range. We believe in creating products that not only spark joy but also provide comfort and innovation. With this collaboration, we are set to transform sleep and relaxation for kids and families worldwide!"
The Sesame Street Happy Nappers collection is set to include Sleeping Bags, Blanket Wraps, Pillow Blankers, Pillow Pocket Pals, Muchmillows, Travel Pillows, Adorable Storables, and Hideaway Tents.
Additional details on Jay At Play’s latest offerings will be revealed in the months ahead.