Sesame Street Joins Jay At Play’s Happy Nappers Lineup in 2024

Jay At Play discovered how to get to Sesame Street.

The company inked a licensing deal with Sesame Workshop for the evergreen Sesame Street brand under which it will develop, market, and sell a wide range of products set to launch in fall 2024.

Sesame Street has been a beacon of fun, learning, and creativity for generations, and we are honored to bring its magic and charm to our Happy Nappers range. We believe in creating products that not only spark joy but also provide comfort and innovation. With this collaboration, we are set to transform sleep and relaxation for kids and families worldwide!"
Jat At Play

The Sesame Street Happy Nappers collection is set to include Sleeping Bags, Blanket Wraps, Pillow Blankers, Pillow Pocket Pals, Muchmillows, Travel Pillows, Adorable Storables, and Hideaway Tents.

Additional details on Jay At Play’s latest offerings will be revealed in the months ahead.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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