With Licensing Expo kicking off today, BBC Studios is making the most of Bluey’s continued success by adding more licensing partnerships to its portfolio. New partnerships include The Woobles, Pez, Jacmel, and Hometown Food Company in the U.S., Addo Play in the U.K. and Ireland, Danwares in Canada, and Paladone, Horizon, and Danone in Mexico. In Brazil, the company is partnering with Brandilli, Dental Clean, and Grandene (Melissa). In Central and South America the brand has a partnership with Jet Brickel, and Chile it has a deal with Cencosud Retail. BBC Studios is partnering with MIC in Colombia and Ecuador, and with Magic Textil in Argentina. For New Zealand, there is a partnership with MacEwan, and for Australia, a new partnership with both Sara Lee and The Card Network (TCN).
New ways to play and have fun with Bluey are on the way. Going into Licensing Expo we’re sharing many highlights for Bluey, including our amazing team proudly renewing these successful partnerships and creating a number of exciting new ones with best-in-class partners. Our reach and expansion globally illustrate the continuing momentum beyond English-speaking markets as we see Bluey and her family resonating throughout Europe, Asia and Latin America.
LEGO and LEGO DUPLO collections launch globally next month. “Let’s Play Chef,” introduces cookbooks, a new digital series, toys from primary licensee Moose Toys, new family-friendly cooking utensils from Handstand Kitchen, and small home appliances from Uncanny Brands. Later this year, fans can find comfort in Squishmallows and HugMees from Jazwares. Bluey bath toys from TOMY, a Bluey-themed racetrack from Carrera FIRST, new games from Asmodee and Winning Moves, and a Bluey Junior Labyrinth from Ravensburger are expected later this year.
These licensing deals follow the announcements of a feature-length film in production by BBC Studios and globally distributed under Disney, a partnership between Bluey and Bush’s Beans for a themed Baked Beans product, and expansion into outdoor toys with Little Tikes. The brand also launched a line of Beanie Bouncers from Ty and an apparel collection with the brand Cotton On Kids.
